Alkimi Exchange.com– A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.
Alkimi is powered by the Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.
They think about Advertising differently, so we are building the world’s first decentralized ad exchange, where:
Users aren’t a Product
Publishers aren’t at the behest of Facebook and Google
Advertisers can deliver their message with value
Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open Web. Fewer Ads, Better User Experience, Increased Engagement.
Fraudulent Ad Serving
Ad fraud was estimated to have cost $66bn (20% global digital ad spend) in 2020. 8 Detection of fraud has to happen based on historical data, rather than in real-time, in the same way, advertising is sold. This leaves both buyers and sellers vulnerable to fraudulent transactions.
Using Constellation’s state channel framework, we can define various data types to identify and restrict fraudulent actors from entering the exchange or easily find and exclude bad actors. Alkimi Exchange.com Exchange will utilize current industry-wide standards and novel use of the Constellation Network – Proof of Reputable Observation (PRO) consensus mechanism to build up a real-time view of every market participant. This gives Alkimi Exchange’s customers a real-time fraud prevention tool.
In the United Kingdom, 49% of revenue from programmatic transactions goes on ad-tech fees, resulting in ineffective campaigns and publishers seeing declining revenues.
How to Participate?
Participants will stake $LTX into Lattice LaunchPad pools. There will be multiple pools, with different maximum amounts of LTX required, for users to select in order to secure an allocation.
The Alkimi Exchange is a c exchange built on the Constellation Network’s Hypergraph. Using the OpenRTB standards for programmatic advertising, Alkimi Exchange will host a media exchange auction in real-time on the Hypergraph by developing a hosted state channel, AlEx.
AlEx is the state channel facilitating a programmatic exchange that will provide cost savings and fraud prevention for all stakeholders in the advertising industry: users exposed to digital advertising, publishers that host advertising, and advertisers that buy digital media.
Alkimi Exchange is the first digital advertising where an immutable record of all media serving and engagements will be recorded on a blockchain and usher in accountability for the new digital advertising paradigm.
Alkimi Exchange.com is powered by the Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.
Alkimi Exchange.com is powered by the Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.
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One of Coinworldstory's longest-tenured contributors, and now one of our news,ico,hyip editors, Verna has authored over 6900+ stories for the site. When not writing or editing, He likes to play basketball, play guitar or visit remote places. Verna, to his regret, holds a very small amount of digital currencies.