10 Best European Buy-Now-Pay-Later Providers

This article describes the best European Buy Now Pay Later Providers that have changed consumers’ online and in-store shopping. These platforms offer interest-free installments that make payments more flexible and easier.

European Buy Now Pay Later Providers have turned and continue to change the landscape of digital payments.

From large, well-known global brands to quickly growing regional players, the European market offers BNPL Solutions.

Key Poinst & Best European Buy-Now-Pay-Later Providers

BNPL Provider	Key Point
Klarna	Largest BNPL provider in Europe, strong merchant network
Afterpay (Clearpay in UK)	Popular among fashion & retail, seamless app experience
PayPal Pay Later	Trusted global brand, integrated with PayPal ecosystem
Scalapay	Italian BNPL leader, strong in luxury & lifestyle
Zilch	UK-based, card-linked BNPL with cashback rewards
Splitit	Uses existing credit cards, no new debt creation
Ratepay	German BNPL specialist, strong B2B merchant solutions
Alma	French BNPL provider, focus on SMEs and ethical finance
Laybuy	UK & EU presence, weekly installment model
Twisto	Central/Eastern Europe BNPL, flexible payment options

10 Best European Buy-Now-Pay-Later Providers

1. Klarna

Klarna has been operational since 2005 in Sweden and has now expanded to being one of the leading providers of BNPL in Europe.

With Klarna, customers can buy a product and pay for it in installments without added interest, or pay the full price 14-30 days later.

Klarna offers a smooth integration and checkout experience with different retailers, and their mobile apps offer buy now pay later features with added functionalities of spending insights, purchase tracking, and deals.

Klarna offers BNPL services to customers in Europe with the most integrations in the fashion and electronics marketplaces.

Klarna is also responsibly lends by conducting affordability assessments to reduce the likelihood of financial distress.

Features Klarna

Varied Payment Methods – Shoppers can choose between “Pay Later”, “Pay in 3/4 installments”, or longer-term financing options.

Convenient Application – Users can track purchases, payment due dates, receipts, and deals through the app.

Easy Integrations with Merchants – Collaborations with many European merchants to increase sales and mitigate user summer cart abandonment.

Security for Users – Transparency and dispute policies give shoppers confidence in their purchases when using BNPL.

Pros	Cons
Widely accepted across European merchants.	Late fees can apply if payments are missed.
Flexible payment options: pay later or in installments.	Spending temptation may lead to overspending.
User-friendly mobile app with purchase tracking and insights.	Some countries may have limited availability of certain plans.
Strong consumer protection and dispute resolution.	High usage may affect credit score if unmanaged.
Offers exclusive deals and promotions through the app.	Requires account registration and identity verification.

2. Afterpay (Clearpay in UK)

Afterpay/ Clearpay is an Australian Buy Now Pay Later service that is rapidly expanding across Europe, is a UK BNPL service.

BY ALTERNATING PAYMENTS EVERY OTHER WEEK, CONSUMERS CAN PAY IN FOUR INTEREST FREE PAYMENTS. This is particularly common in the fashion, beauty and lifestyle e-commerce sector.

Simple user experience and automation of payment reminders is beneficial for both stores and consumers. Payment reminders are automated, and payments are easier to make. Financial discipline is encouraged as there are negative consequences to skipping payments.

Financial discipline is encouraged as there are negative consequences to skipping payments. However, the service is designed to enable a responsible credit culture. This is done by limiting customers to what they can afford based on payment history.

Features Afterpay (Clearpay in the United Kingdom)

No Interest Charges – Users can divide their purchases into 4 interest-free payments.

Direct Integration – Payment solution is quickly and easily embedded from their platform to the online store.

Payment Reminders – Users are sent scheduled to remind them to avoid payment deadlines.

Built-in Responsible Spending Features – Afterpay analyzes prior repayment and usage patterns to propose spend limits for each BNPL.

Pros	Cons
Interest-free payments split into four installments.	Late fees for missed payments.
Easy integration with online stores.	Limited installment flexibility compared to competitors.
Popular among fashion and lifestyle brands.	Not suitable for very high-value purchases.
Automated reminders reduce missed payments.	Only available in select European countries.
Encourages responsible spending with purchase limits.	Cannot pay more than the approved purchase limit.

3. PayPal Pay Later

PayPal’s BNPL services Pay Later (Pay Later) functions all over Europe, letting shoppers divide their payments to interest-free installments and/or defer payments to a future date.

Pay Later enjoys PayPal’s well trusted and secured brand that offers confidence to users for online payments. As PayPal account holders, checkout is more seamless.

The Pay Later’s integration most merchants and other users to enjoy increased sales and payments.

Automated payment reminders and other services promote responsible borrowing. Pay Later’s diverse sector coverage, from electronics to travel, makes it a unique BNPL option.

Features PayPal Pay Later

Familiar Setting – Payment option is embedded to PayPal’s trusted platform. Instant purchase is available for their existing millions of users.

Payment Flexibility – Short-term flexible plans for paying in 3-4 installments, also long-term deferral options available but depend on the area.

Wide Acceptance – Wherever PayPal is accepted. Has many online retailers and product categories.

Tracking and Alerts – Alerts are sent and tracked for upcoming payments by PayPal, which manages the accounts.

Pros	Cons
Backed by PayPal’s trusted and secure platform.	Not available in all countries for all purchase types.
Flexible interest-free installment options.	Late fees may apply if payments are missed.
Simple integration with PayPal accounts.	Limited customization for merchants.
Widely accepted across online sectors.	May encourage overspending due to convenience.
Automatic payment reminders to avoid missed payments.	Requires PayPal account and identity verification.

4. Scalapay

Scalapay is an Italian Company with presence in Europe that allows for consumers to make purchases, e commerce primarily, in splits of three interest fee installments.

The company has a strong focus in the fashion, lifestyle, and electronics. The company has an easy to use app that permits the consumer a one stop shop for all purchases made and allows them to track and view the due dates.

The merchants who partner with Scalapay in their e commerce store benefit via seamless integration that boosts sales and minimizes cart abandonment

The consumers that use this company like how their is a easy to use instant approval for a line of credit with Scalapay and that the company gives instant credit to their account.

Scalapay is a commandit company in regards to ease and flexibility, thus the company gets a lot of traffic from western and southern Europe looking for flexible and seamless, easy to use payment options.

Features Scalapay

Installments – Users can pay for their purchases in 3 equal payments, which are also without any added interest.

Easy Onboarding – At checkout, there is an easy sign-up, which also has instant approval.

Mobile Management – Users can manage their payments and also review their previous orders.

Retailer Focused – Has many online stores in fashion, electronics, and lifestyle.

Pros	Cons
Interest-free installments (usually 3 payments).	Limited to participating merchants.
Quick approval and easy mobile app tracking.	Availability varies across Europe.
Boosts merchant conversion rates.	No long-term financing options.
Transparent payment schedule.	May affect budgeting if multiple plans overlap.
Strong presence in fashion, lifestyle, and electronics sectors.	Less recognized brand outside Southern Europe.

5. Zilch

Zilch is based in the UK and is a BNPL company offering flexible and interest installments to online shoppers.

Unlike their competitors, Zilch is able to operate on a “buy now, pay later anywhere” model as it allows users to pay at any store while keeping track of payments on Zilch’s app.

Zilch also works with mastercard, giving users the ability to shop offline as well. The company features a tracking system, credit management, and responsible financing features to ensure their customers do not spend excessively.

European customers specifically younger people have been developing a preference for Zilch as their BNPL company because of the seamless experience, flexible credit options, and transparency compared to their competitors.

Features Zilch

Mastercard Integration – Users can buy from almost any store by linking their accounts on the Mastercard network.

Single App Control – Users can manage all of their buy now pay later transactions in one app.

Credit Managed – Users can track their spending and manage their payments.

Interest-Free Period – Offers clear terms for periods of repayment with no interest.

Pros	Cons
Pay later at multiple retailers using one app.	Interest-free period limited; late fees apply afterward.
Integrates with Mastercard for wider acceptance.	Limited brand recognition outside the UK.
Real-time spending tracking and credit management tools.	May encourage impulsive purchases.
Focuses on responsible lending.	Some merchants may not accept Zilch.
Convenient for young, tech-savvy consumers.	Requires account setup and verification.

6. Splitit

Splitit has a unique model in the buy now pay later (BNPL) industry as it allows customers to split purchases into multiple payments at no extra cost with no new credit line needed as it only uses the consumer’s existing credit cards.

They are located all over Europe. Unlike other BNPL providers, Splitit does not incur no interest charges as offers consumers payment plans with complete transparency.

Users have the ability to pay off multiple payments at the same time through their credit account whereby consumers have complete control over their money.

Companies have the ability to take advantage of instant payment, lower chances of fraud, and gain higher sales.

Predictable payments, no credit checks, a only small transparent fees, and a high level of simplicity and financial transparency are the reasons Splitit gets preference over other providers in the industry.

Features Splitit

Through Credit Cards – Users can pay with their own credit card, and payments can be split into different amounts.

No New Credit Issued – Avoids taking out new lines or new interest and just uses existing credit lines.

Interest‑Free – There is no interest as long as credit card payments are made fully and on time.

Predictable Schedule – Payments are clearly stated and scheduled, reflecting on the credit card statement.

Pros	Cons
Uses existing credit cards; no new credit required.	Only works if user has available credit.
Interest-free installments with predictable payments.	Limited to larger purchases.
Transparent, simple repayment process.	Not all merchants support Splitit.
Instant approval; minimal credit checks.	Relies on credit card limits, which may be restrictive.
Reduces fraud risk for merchants.	No app-based tracking like other BNPL providers.

7. Ratepay

Founded in 2013, Ratepay is a German Buy Now Pay Later service that focuses on responsible financing in ecommerce. Ratepay offers Deferred and Installment Payments tailored to the European market.

Ratepay is popular in the DACH regions (Germany, Austria, Switzerland) in the electronics, clothing, and home retail sectors. Ratepay is responsible and performs credit checks to avoid over-indebting customers and to minimize the risk of defaults.

Merchants experience less risk of payment, risk of fraud, and lower cart abandonment. Ratepay values security, transparency, and compliance which makes them a trusted partner to both customers and businesses in the BNPL space.

Features Ratepay

Responsible Credit Checks – Doing responsible and affordable credit checks to mitigate defaults and promote responsible spending.

Deferred & Installment Options – Deferred pay later option or structured installment plans available.

Focus on DACH Region – Has valuable relationships and partnerships with merchants in Germany, Austria, and Switzerland.

Business Protection – Reduces merchant risk and simplifies reconciliation by assuring payments to merchants.

Pros	Cons
Focus on responsible lending and credit checks.	Limited to DACH region (Germany, Austria, Switzerland).
Flexible installment and deferred payment options.	May require more documentation than competitors.
Reduces merchant risk with guaranteed payments.	Slower approval process for high-value purchases.
Trusted by European retailers, especially in electronics and fashion.	Limited brand recognition outside DACH.
Transparent terms and automated reminders.	Not as widely integrated internationally.

8. Alma

Alma is a French BNPL service provider that enables customers to break their payments into 2 to 4 interest-free installments with the option of extending the period.

They are very popular in France and the neighboring European markets focusing on online retail sectors (fashion, beauty, lifestyle, etc).

They allow merchants to integrate seamlessly which increases their conversion and draws them back to make repeat purchases.

Their platform focuses on automated lending, responsible communication on payment plans and reminders, and fortnightly scheduling.

They also provide real-time dashboard customer support that many track. Alma’s equity in the industry and exceptional service has made them the go-to provider to comply with the BNPL regulations.

Features Alma

Flexible Installments – Options of 2 to 4 payments, interest-free, and stretched-out-financing for longer plans.

Transparent Terms – Scheduled due amounts and fees with clear communication.

Smart Notifications – Missed payments are avoided by sending reminders and updates via email or app.

E‑commerce Integration – Merchants can easily integrate Alma into their e-commerce checkout flow.

Pros	Cons
Flexible 2–4 interest-free installments.	Mainly focused on France and nearby regions.
Merchant-friendly integration boosts sales.	Limited availability outside French-speaking countries.
Transparent and responsible lending practices.	Long-term financing options limited.
Automated reminders for payments.	Requires account creation and verification.
User-friendly app for tracking purchases.	Fewer promotions compared to bigger providers like Klarna.

9. Laybuy

Laybuy is a New Zealand-based and European BNPL company that enables consumers to pay for their shopping in six equal payments.

Consumers do not incur interest on late payments, and there are no additional fees associated with the service. Laybuy is quick and easy to use since the platform is integrated with the online shops, and the company has a mobile app for payment conveniences.

Laybuy users can spend their money responsibly since there is a spending limit that is set based on a credit risk assessment. This also protects merchants from financial risk.

Consumers under 40, but primarily millennials, are using Laybuy because of their preference for transparent payment plans that do not incur interest. This straightforward payment system is easy for merchants as well.

Features Laybuy

Six Weekly Payments – The total amount is split into six interest-free payments made every week.

App Dashboard – Users can keep track of their payments, reminders, and history all in one app.

Spending Assessments: Uses credit assessments to set spending limits.

Conversion Enhancement: Assists merchants in increasing sales through flexible payment options.

Pros	Cons
Spreads payments over 6 weekly interest-free installments.	Limited geographic availability in Europe.
Easy integration with online stores.	Weekly payments may not suit all budgeting styles.
User-friendly app for tracking and reminders.	Limited long-term financing.
Promotes responsible lending with purchase limits.	Smaller merchant network compared to Klarna or PayPal.
Appeals to younger, digitally-savvy consumers.	Not ideal for high-value purchases.

10. Twisto

Twisto is a provider from the Czech Republic offering flexible deferred and short term payments BNPL. They operate all over Eastern and Central Europe.

Their customers can purchase goods with a virtual card and manage their payments over the Twisto app. They offer short term installments and longer term payments depending on the user.

Their platform is transparent and secure and they allow flexible financial management with the ability to set users custom reminders for payments.

Users usually appreciate the lack of fees and control over their payments. They have a positive impact on merchants providing seamless payments and increasing sales.

Features Twisto

BNPL Virtual Card: Issues a virtual card that customers can use to make buy now pay later purchases online and in stores.

Short and Long Term Contracts: Provides interest free short term contracts and longer term financing options depending on user eligibility.

User Defined Parameters: Users can monitor expenses, payment schedules, and receive alerts when they are approaching set spending limits.

Central and Eastern Europe: Has a strong partnership with merchants in the growing European market.

Pros	Cons
Flexible installment and deferred payments.	Mainly focused on Central and Eastern Europe.
Can be used online and in-store via virtual card.	Interest may apply for longer-term financing.
App-based payment tracking and notifications.	Smaller merchant acceptance outside target regions.
Transparent terms and user-friendly interface.	Requires identity verification.
Helps merchants reduce payment friction.	Brand less recognized in Western Europe.

Cocnlsuion

In summary, the Best European Buy-Now-Pay-Later Providers offer flexible, secure, and convenient payment solutions for modern consumers.

With interest-free payment plans, seamless checkout integrations, and solid consumer protections, these BNPL services help consumers manage budgets responsibly.

Factors such as payment availability, repayment plans, and individual spending behaviors dictate which provider is most suitable, making BNPL a better option than other credit.

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