Cogmento is the first next-gen CRM and other enterprise apps powered by blockchain.
Since 2003, team has offered FreeCRM.com and CRMPRO.com to over 500,000 companies worldwide. With 16 years of CRM experience in the cloud, decided to take the next step and begin moving from the cloud to fully distributed, enterprise apps using blockchain.
CRM, or Customer Relationship Management software lets businesses track information as it relates to other entities. Primarily, CRM is used to follow sales leads and help sales people organize and analyze their relationships and to help identify opportunities or steps that can be taken to make more sales. But CRM is more than that and can be thought of like today’s groupware throughout the business. Not only is CRM’s used to power sales teams, but they are also used extensively in customer service desks as well as helping in internal workflows, like task management and project management.
Starting as an inbound marketing service, HubSpot has recently added a CRM component to keep customer attrition low. HubSpot’s primary business is inbound marketing but has repositioned itself as a complete business tool that includes its own very basic CRM.
Because HubSpot’s primary business is not CRM, they have this feature baked into other
offerings and also as a stand-alone. In general, very expensive as a total package, but very
popular. USD 5.7 Billion market cap. Venture-backed, 190 employees, Insightly has been around since 2009 and raised some rounds totaling over USD 78 million.
Features of Cogmento
Sell, service and market
- Convert leads into accounts faster with the world’s #1 CRM solution. Grow your customer base, find new ones, and close more quickly from anywhere.
- Support every customer on every channel everywhere with CRM. Personalize customer care, close cases faster, and deliver support everywhere.
- With Cogmento CRM, you can reach out and engage your clients and nurture relationships. Personalize your email marketing, engage with mobile and influential social network marketing.
Cogmento requires a robust, distributed, consensus-based network, and will utilize a high-throughput blockchain solution. As a pure execution strategy, Cogmento is focused on speed and security rather than a virtual-machine or smart-contract based functionality, complexity, and cost. The Cogmento suite of applications, and specifically, the MVP will be focused on the basic token economy and application delivery. COGS are thus initially consumed or destroyed during application execution much like putting quarters in vending machine.
COGS are the currency for DAPPS and likewise can be staked to incentivize behavior and to drive enterprise workflows. Users of COGS powered DAPPS can earn additional COGS as bonuses for completing specific tasks along a workflow, such as entering the proposal phase on a big deal, converting a lead to a customer, or completing tasks and follow-ups in the CRM. COGS will be used to stake these workflows with a predetermined number of COGS, an amount that can change dynamically based on many factors including time, all of which will be driven by blockchain smart-contracts.
The COGS economy will be determined algorithmically by DAPP user demand regarding resource availability. For example, entering numerous leads in a CRM system consumes data storage but requires very little computational power compared to largescale voting applications or supply chain management. The consistency requirement of this data is high compared with RFID-coding pharmaceutical pills when they roll out of the manufacturing line – tablets are not consumed immediately after serializing. Achieving the operational economy of scale at critical mass is the ideal state for large distributed systems.
Eric Stone CEO, Founder, Serial Entrepreneur
Harel Malka CTO, Founder
Oscar Aguilar, Senior Developer
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