The Fractal Protocol is an open-source protocol designed to rebalance the incentives that make a free and open Web work for all. It builds a new equilibrium that respects user privacy, rewards content creators, and protects advertisers from fraud. They finally have the technology to get this done: blockchain provides a trustless, shared source of truth for mechanism design; zero-knowledge proofs and differential privacy help keep users safe; decentralized identity and verifiable credentials brings people self-sovereignty over their own data.
The Fractal Protocol helps keep user data where it belongs: in the hands of the user. It does this by helping users collect, curate, verify and privately share data about themselves. The Fractal utility token FCL coordinates and unites all stakeholders around the Fractal Open Advertising Economy. There is no profit, no dividend, no ownership, and no voting rights via the token. We instead intend that the token functions as the Protocol’s native currency, fuelling the incentives mechanism embedded in the Protocol.
By design, the FCL token fulfills a number of critical functions that ensure ongoing demand correlated to ecosystem growth. They believe that well-designed token economics is essential to supporting the actual utility of the token.
Fractal is an open source zero-margin protocol that defines a basic standard to exchange user information in a fair and open way ensuring a high-quality version of the free internet.
Open-source protocol to facilitate data commons by establishing a privacy-enabled infrastructure for users to share and monetize their data.
An incentivized system built on trustless and transparent infrastructure to ensure the best possible outcomes for users, publishers, and advertisers.
Increasing data quality and campaign outcomes through strategic targeting whilst leveraging advanced technologies to assure user’s data privacy.
Building an open-data industry
In the first episode of “Information & Value,” they invited Bruce Pon, Co-Founder of Ocean Protocol, who aims to equalize the opportunity to access and monetize data. Bruce talks about the technology which lets you align information and value, he explains how to make the adoption happen, and how industry players can profit from the un-siloing of data.
Data privacy in the free internet
In the fourth episode of the Information and Value series, they invited Aurel Stenzel, Co-Founder of the SINE Foundation and former COO of Adjust, to discuss how to integrate data privacy in the free internet. Aurel talks about mobile data traffic of Web 2.0 and how they can maintain data privacy while still giving publishers the possibility to monetize on data commons.
How to build an open web
In this episode of the “Information & Value” series, we invited Ingo Rübe, CEO of BOTLabs and founder of KILT Protocol, to discuss the driving factors for the success of an open-source project. Ingo talks about a free internet and the ways to build a community around an open-source project.
The Fractal Ecosystem
The Fractal Protocol offers rewards to users for sharing and verifying their data. Through innovative user incentives, the Protocol facilitates users to monetize their data for financial gains whilst ensuring maximum privacy and security to their information. The Protocol also captures staking opportunities for users to maximize their reward potential in exchange for attested data..
The Fractal Protocol addresses power imbalances in the current landscape by establishing data commons, democratizing the access and availability of data. Publishers can leverage valuable and verified user data to win higher bids for ads at auctions. Publishers can access their attested data sets to effectively monetize their traffic and customize ads based on the target audience.
The Protocol offers a more strategic approach for advertisers to reach their target audience. By leveraging advanced technological tools, the Protocol facilitates performance-driven engagement to advertisers campaigns. The Protocol ensures transparency and provides resistance towards ad-fraud by leveraging blockchain technology.
One of Coinworldstory's longest-tenured contributors, and now one of our news,ico,hyip editors, Verna has authored over 6900+ stories for the site. When not writing or editing, He likes to play basketball, play guitar or visit remote places. Verna, to his regret, holds a very small amount of digital currencies.