Guider helps to facilitate and speed up the search for a suitable guide for travelers, and helps guides to reach their potential! Guider aim is to provide transparent service using blockchain technology and to ensure maximum compatibility between the guide and the traveler, from reviews and ratings, to personalized recommendations through neural analysis of accumulated and external Big Data.
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According to the forecast, the Russian market volume of online tours and guides booking will reach $2.6 billion by 2022. The volume of the Guider.travel potential market in Russia, according to analysts’ estimates will amount to $ 9 946 884 per year (based on competitive projects indicators). The Guider.travel market share in Russia will amount to about 0.53% of the total volume of the online tours and guides booking market and 26.18% of the total
market of tours with professional guides.
The main Guider.travel’s task is to facilitate and speed up a search for a suitable guide, as well as to fulfill guides potential. Guider allows not only to sell standard package tours, but also to book guide’s time in a flexible way, find unique offers for every taste, which are difficult to find on other portals. At the same time, the project aims to ensure maximum compatibility between a guide and a tourist, from reviews and rankings to customized recommendations through neural processing of accumulated and external data.
Тripster and Sputnik8 portals of online tours and guides booking are the most popular in the territory of Russia today. Tripster is a website for search and booking of individual and group tours. In 2016, Tripster’s tours were ordered by 52,000 people. A traveler is to pay 16% of the event cost in advance, the rest is to be paid on the spot. The cost of tours varies from $20 to $600. During high tourist season, Tripster registers about 1500 orders per month at an average price of €90 per tour5.
Wordstat data have been used at the Guide Russia request for the analysis of seasonality and regional popularity. As the chart below shows, high demand for online guides booking starts from May to September, due to the holiday season. There is also an increase in demand during New Year holidays and on 8 March. Regional popularity’ is the share that a region takes in appearance of a given word, divided by the share of all search results appearances as for this region. Over 100% popularity means that this region shows an increased interest in this word.
With the expansion of the guides offers base, the volume of the Guider travel potential market in Russia will have a stable tendency to growth of this performance figure. After an active marketing campaign, we plan to attract another 13.5% of users (according to the segmentation of potential consumers of the Ryan and Gross new product), resulting in the volume of the Guider travel potential market reaching $63 656 664 a year (5.3%). According to Statista, global online travel sales in 2018 amounted to $693.91 billion that 47.3% more than in 2014.
The closest competitor to Guider.travel with a similar concept is GetYourGuide, but 57% of this portal offers account for Europe, and only 18% for the Asia-Pacific region and 9% for North America. The above services offer package tours to tourists with guides hired as contractors. These services do not offer direct guides services and the possibility of selecting guides in accordance with tourists preferences.The main Guider.travel competitive advantage is an offer of individual guided tours, customized in accordance with tourists preferences (neural network).
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