IOU Platform is a true Peer-to-Peer (P2P) e-commerce loyalty blockchain platform. Its aim is to empower blockchain Merchants and Consumers worldwide with decentralized and secure P2P technology. This will drive customer satisfaction and loyalties through Merchant’s tradeable IOUs as well as successfully address many of the challenges in the e-commerce segment. The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others. At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchains like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.
|Token Sale||100,000,000 IOUX|
|Token Price||0.00125 ETH|
|Token Supply||800,000,000 IOUX|
|Hard Cap||100,000,000 IOUX|
|Soft Cap||100,000,000 IOUX|
|Whitepaper||Click Here For View Whitepaper|
|Website||Click Here For Visit ICO Homepage|
Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the customer loyalty stats don’t lie: it’s roughly 500% more expensive to convert new ones than to keep current customers. Fetching a new customer from the clutch of an eminent competitor is like an everlasting headache for marketers. When it comes to personalized online experiences in the US, the most popular [factors] were website optimized by the device (desktop, tablet, mobile) (64%) and promotional offers for items the customer is strongly considering (59%)6
It is a key issue as it takes lots of efforts for companies to make a new customer and maintain the same customer for a long time. One of the reasons why e-commerce companies face the struggle while building trust and loyalty with the customer is because a seller and a buyer don’t know each other, nor they can see each other while making a transaction, unlike street-shopping. It takes few transactions, time and plenty of efforts by the company to build the customer trust and loyalty.
Achieving Profitable long-term growth
Increasing sales is one way to grow the business but in the end, what matters most is profitability. Online retailers must always find ways to cut inventory costs, improve marketing efficiency, reduce overhead, reduce shipping costs, and control order returns.
Choosing The Right Technology & Partners
Some online retailers may face growth challenges because their technology is limiting them, or they’ve hired the wrong partners/agencies to help them manage their projects. Retailers wanting to achieve growth must build on a good technical foundation. They must choose the right shopping cart solution, inventory management software, email software, CRM systems, analytics and so much more. In addition, hiring the wrong partners or agencies to help them implement projects may also limit their growth. Online retailers must choose carefully who to work with.
Groupon, a true success story of pre Blockchain era, has taken advantage of the collective buying power of its users to offer deep discounts for services and products. The business model is a combination of coupon discounts and group buying. Coupon discounts and group buying are old concepts which date back to the late 19th century and early 20th century, respectively. In 1887, Asa Candler, a partner with the Coca-Cola Company, was the first to utilize coupon discounts as an advertisement strategy. Candler made use of various avenues such as magazines, mail, employees and sales representatives to distribute complimentary coupons to potential customers.
Blockchain & E-commerce
Blockchain e-commerce seems to be the word of the year; well, more like for the years to follow too. The early developments in the application of Blockchain and the proliferation in its adoption say a lot about its future and how it could shape the world of e-commerce. Alibaba, the e-commerce giant, is investing heavily into blockchain to track genuine food products and verify the authenticity of the items.
IOU reinvents existing loyalty systems in order to provide more flexibility, control, and enhanced benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures. IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their IOU Offers with other consumers for other IOUs which are needed more for those trading parties.
Vladimir Shevchenko – CHIEF EXECUTIVE OFFICER
Vitaly Garshtya – CHIEF VISIONARY OFFICER
Vladislav Frantz – CHIEF TECHNOLOGY OFFICER
Max Kostin – CHIEF INFORMATION OFFICER
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