In this article, I will explore the largest brokerage firms that will be shaping the financial ecosystem by 2025. These companies fundamentally changed the trading paradigm with their low brokerage fees, innovative platforms, and multiple investment avenues.
Responsible for retail investing are well-known names like Zerodha and ICICI Securities, as well as newer firms like Dhan.
Key Points & Largest Brokerage Firms List
| Company | Key Points |
|---|---|
| Vanguard | Known for low-cost index funds and ETFs, long-term investment focus, passive management. |
| Charles Schwab | Offers a range of financial services including brokerage, banking, and wealth management. |
| J.P. Morgan | Major global financial services firm with investment banking, asset management, and wealth management services. |
| Morgan Stanley (ETRADE) | Provides investment services, wealth management, and financial advisory. Acquired E*TRADE for brokerage services. |
| Bank of America/Merrill Lynch | Full-service bank with wealth management and brokerage services, known for personalized financial planning. |
| Interactive Brokers | Offers low-cost trading, advanced trading tools, and access to global markets for professional traders. |
| Fidelity International | Provides investment management services, including a wide range of mutual funds, and retirement services. |
| Robinhood | Known for commission-free trades and user-friendly app, focused on younger, beginner investors. |
| Hargreaves Lansdown | UK-based firm offering investment services, stockbroking, and wealth management. |
| Saxo Bank | Danish investment bank offering online trading and investment services for individuals and institutions. |
10 Largest Brokerage Firms of 2025
1.Vanguard
Vanguard is considered one of the biggest brokerage with John. C. Bogle forming it in 1975. The company functions as a client-owned investment management firm
Which means it is owned by the funds it manages which helps in ensuring that customer objectives are primary. Unlike other companies, Vanguard does not charge hefty amounts for its index funds and ETFs.
They can be easily contacted threw phone, email, or even chat and their customer service responds promptly. Investors are able to trust Vanguard because of their long term strategies coupled with low fees.
| Feature | Details |
|---|---|
| Founded | 1975 |
| Founder | John C. Bogle |
| Ownership | Client-owned |
| Focus | Low-cost index funds, ETFs, retirement planning |
| Investment Style | Passive investing |
| Customer Support | Phone, email, live chat |
| Fees | Extremely low expense ratios |
| Ideal For | Long-term investors |
2.Charles Schwab
One of the top American brokerage firms is Charles Schwab, which was established in 1971 by Charles R. Schwab. He founded it as a brokerage that offers other services such as banking, wealth management, and even investment advisory.
Frank’s business operates as a public company and trades under SCHW. Owing to their reputation, Schwab is also known for its customer-centric policies and high-level customer support through phone, chat, and email services.
Their patrons appreciate their fee structure as being quite low in conjunction with robust retail investor platforms and excellent fee structure.
| Feature | Details |
|---|---|
| Founded | 1971 |
| Founder | Charles R. Schwab |
| Ownership | Publicly traded (NYSE: SCHW) |
| Services | Brokerage, banking, financial planning |
| Trading Fees | $0 commissions on online trades |
| Platforms | Web, mobile, StreetSmart Edge |
| Customer Support | Phone, email, live chat |
| Ideal For | Retail investors and long-term planners |
3.J.P. Morgan
J.P. Morgan is a universal bank and a subsidiary of the public company JPMorgan Chase & Co. It offers investment banking, asset, wealth management services.
One of the largest financial companies that exist in the modern world is J.P. Morgan, previously referred to as Morgan Guaranty Trust Company of New York.
With years of experience in the financial world, this company is considered the most trusted and foremost institution in banking and Investment Company.
It handles a plethora of clients and has representatives available via phone, email, and even chat ensuring that clients expectations and requirements are prioritized and stakeholders become beneficiaries.
| Feature | Details |
|---|---|
| Founded | 1799 |
| Founder | J.P. Morgan |
| Ownership | Subsidiary of JPMorgan Chase (NYSE: JPM) |
| Services | Investment banking, wealth & asset management |
| Clientele | High-net-worth individuals, institutions |
| Products | Mutual funds, managed portfolios |
| Customer Support | Phone, email, live chat |
| Strength | Global financial services expertise |
4.Morgan Stanley (ETRADE)
Morgan Stanley is a global financial services company that offers investment banking, wealth management, and asset management. It was established in 1935 by Harold Stanley and Henry S. Morgan.
Morgan Stanley expanded its retail investing capabilities in 2020 after acquiring E*TRADE, a well-known online brokerage. As a publically listed company under the NYSE ticker MS, Morgan Stanley offers customer assistance through telephonic, email, and live chat.
Morgan Stanley is known for its responsive customer service that tailors their strategies based on the specific needs of the investors.
| Feature | Details |
|---|---|
| Founded | 1935 (Morgan Stanley), E*TRADE in 1982 |
| Founders | Henry S. Morgan & Harold Stanley |
| Ownership | Public (NYSE: MS), acquired E*TRADE in 2020 |
| Services | Brokerage, advisory, financial planning |
| Platform | E*TRADE platform for online trading |
| Customer Support | Phone, email, live chat |
| Strength | Combines Wall Street expertise with online tools |
| Ideal For | Active traders and wealth management clients |
5.Bank of America/Merrill Lynch
Amadeo Giannini established Bank of America in 1904, while Merrill Lynch was founded by Charles E. Merrill and Edmund C. Lynch in 1914 and was acquired by Bank of America in 2009.
Bank of America is a publicly traded company serving comprehensive banking and investment services (NYSE: BAC) and offers wealth management services through Merrill Lynch.
Merrill Lynch specializes in serving high-net-worth clients. Customer service can be contacted through phone, email, and live chat which allows for flexibility and reliability across all platforms.
| Feature | Details |
|---|---|
| Founded | 1904 (BoA), 1914 (Merrill Lynch) |
| Founders | Amadeo Giannini (BoA), Merrill & Lynch |
| Ownership | Merrill Lynch owned by Bank of America (NYSE: BAC) |
| Services | Full-service banking, wealth management |
| Clientele | Individual and institutional investors |
| Platforms | Merrill Edge, BoA online banking |
| Customer Support | Phone, email, live chat |
| Strength | Integrated banking and investing services |
6.Interactive Brokers
Interactive Brokers, an online trading platform, was established in 1977 by Thomas Peterffy. The firm is publicly traded on the NASDAQ with the ticker symbol IBKR. Interactive Brokers is among the first online brokerage firms in the world, serving retail and institutional customers globally. They are known for cost-efficient trading.
Primary stakeholders are Thomas Peterffy and other shareholders. As of today, Interactive Brokers provide phone, email, and live chat services to all users and address their queries patiently and effectively.
| Feature | Details |
|---|---|
| Founded | 1977 |
| Founder | Thomas Peterffy |
| Ownership | Publicly traded (NASDAQ: IBKR) |
| Services | Global trading across asset classes |
| Fees | Low commissions, tiered pricing |
| Platforms | Trader Workstation (TWS), IBKR Mobile |
| Customer Support | Phone, email, live chat |
| Ideal For | Advanced and professional traders |
7.Fidelity International
Founded as a subsidiary of Fidelity Investments in Boston, Massachusetts, Fidelity International opened its doors in 1969. This Boston based company was opened by Edward C. Johnson II.
Operating independently outside of the United States, Fidelity International provides investment management services such as mutual funds, pension management, and financial advisory.
The company is owned by the Johnson family alongside other shareholders. Fidelity International serves customers through live chat, telephone, and email thereby providing timely support to all clients irrespective of their geographic location.
| Feature | Details |
|---|---|
| Founded | 1969 |
| Founder | Edward C. Johnson II (via Fidelity Investments) |
| Ownership | Privately owned (Johnson family & others) |
| Services | Mutual funds, retirement, wealth planning |
| Reach | Global (ex-U.S.) markets |
| Customer Support | Phone, email, live chat |
| Platform | Fidelity International online account |
| Ideal For | Long-term and retirement-focused investors |
8.Robinhood
The online trading platform, Robinhood was founded by Vladimir Tenev and Baiju Bhatt, and re-launched in 2015 with the vision of democratizing finance for all.
They began as a private company and went fully public in 2021. Ticked as HOOD on the stock exchange, Robinhood has become known for their commission-free trading; which draws in a younger demographic.
Retail investors are prioritized by Robinhood and their support channels include email, phone, and chat, providing convenient assistance to all.
| Feature | Details |
|---|---|
| Founded | 2013 |
| Founders | Vladimir Tenev, Baiju Bhatt |
| Ownership | Public (NASDAQ: HOOD) |
| Services | Commission-free stock, crypto, and ETF trading |
| Platform | Mobile-first, user-friendly interface |
| Customer Support | In-app chat, phone, email |
| Target Audience | Beginner and millennial investors |
| Unique Feature | Fractional shares, cash card, instant deposits |
9.Hargreaves Lansdown
Hargreaves Lansdown came into existence in 1981 with the efforts of Peter Hargreaves and Stephen Lansdown. The UK based company provides investment services, stockbroking and wealth management, and is publicly traded on the London Stock Exchange as HL.
Hargreaves Lansdown is widely known for its comprehensive suite of financial products which include, but are not limited to, pensions, ISAs, and funds.
A retail or institutional investor can receive help through phone, email, and online chat services which are staffed by supportive and well-informed service representatives.
| Feature | Details |
|---|---|
| Founded | 1981 |
| Founders | Peter Hargreaves, Stephen Lansdown |
| Ownership | Publicly traded (LSE: HL) |
| Services | ISAs, pensions, funds, shares |
| Platform | HL Website, mobile app |
| Customer Support | Phone, email, online chat |
| Target Market | UK investors, retail and DIY investors |
| Strength | Award-winning UK investment platform |
10.Saxo Bank
Saxo Bank came into existence in 1992 when Lars Seier Christensen, Kim Fournais, and Marc Hauschildt set it up. It has its headquarters in Denmark and operates as an online investment bank providing trading and investment services to individuals and institutions globally.
Saxo Bank is still privately owned by its founders alongside other stakeholders. The company supports users through phone, email, and live chat which enables responsive customer service across all platforms, particularly for trading in forex, stocks, and various other financial products.
| Feature | Details |
|---|---|
| Founded | 1992 |
| Founders | Lars Seier Christensen, Kim Fournais, Marc Hauschildt |
| Ownership | Privately owned |
| Services | Forex, stocks, CFDs, bonds, crypto trading |
| Platform | SaxoTraderGO, SaxoTraderPRO |
| Customer Support | Phone, email, live chat |
| Global Reach | Services in over 180 countries |
| Ideal For | Active and institutional traders |
Conclusion
To summarize, the industry’s largest brokerage firms, which include Vanguard, Charles Schwab, J.P. Morgan, and Morgan Stanley, have an extensive reputation with their global reach and wide-ranging services.
Each offers specific and tailored advantages from low-cost investing to advanced trading systems which attracts and assists a comprehensive clientele base ranging from novices to institutional investors. This ensures that all clients have the requisite support and tools needed for growth.