MoonShard creates a coherent online/offline customer experience by providing relevant and engaging interaction between offline businesses and their customers. MoonShard achieves this with engagement of users situated in a specific physical location in an online interaction with the business and other users, as well as through conversion of online activities into offline: shopping or visiting physical establishments.
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A modern consumer demands a cohesive user experience from businesses regardless of
consumption mode, be it online or offline. A simple approach and the comfort of buying online switched a part of consumer activity from brick-and-mortar stores to e-commerce. Traditional businesses that are active online also receive extra points in the consumers’ eyes. Brands that recognize the importance of integrating both online and offline promotional tools.
An inherent characteristic of offline business is its physical location that can be used to unite online and offline user experiences. The concept of “right content delivered to the right place and at the right time” has been popular for at least 10 years. Brands try to solve this task using location-based marketing solutions which link advertising messages to a user’s location. To do so, different methods are used: geo-targeting and geo-fencing using GPS and cell tower triangulation.
MoonShard is a location-enabled platform which encourages consumer engagement. Using
MoonShard, businesses can easily integrate both their online and offline activities into one
coherent path, engaging users based on their physical location. By unified online/offline user experience mean both the engagement of users found in a specific geographical area in an online interaction with a business and interaction between users sharing the same geographical location.
MoonShard is a location-enabled platform encouraging consumer engagement. MoonShard is a familiar messaging style platform that uses mesh network technology to create local chats. This enables users to interact with each other and with offline businesses in a specific location. Instead of a geo-position, the definition of a local network is used making
chats easily deployed and a solution that works “out of the box”. Using MoonShard, businesses can create their local communities and communicate with users.
MoonShard is a messenger-like mobile and desktop application which runs on the client-side of the client-server relationship. The main uses focus on local communities that are organized in the form of chats or channels. Any person or company can create a branded community, as well as administer it and communicate with other users. Primary users connect to the community by joining a local Wi-Fi network, to which the organizer of this community is also connected.
The possibility for businesses to create unique digital collectibles and distribute them among their customers. Use case: a techno club releases and sends “pass tickets” to its regular visitors. Technically, these tickets are ERC-721 digital tokens on the Ethereum blockchain; one can’t copy them unchanged or forge, but they can be transferred from one user to another. Benefit: additional opportunities to attract an audience and increase its loyalty.
Mesh technology makes it possible to communicate in local chats/channels even without
internet access. Use case: a large festival in a remote location without internet access or with limited mobile coverage creates a chat/channel for its participants. This chat/channel continues to operate even if its participants are without internet access. Benefit: the possibility to communicate in places with limited access to the Internet and/or in vast territories.
Sergey Ponomarev CEO
Artem Durakov MARKETING
Vitaliy Martynov BLOCKCHAIN EXPERT
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