The Prediqt.io solution is tokenized consumer data. The platform rewards consumers using a token economy for providing accurate and reliable data. This means that consumers are benefitting from sharing their information, a major change of pace.
Simultaneously, the platform generates substantial value for brands because they get access to broad and accurate consumer information. This delivers significant value to brands and consumers.
Prediqt.io data exchange is further improved by our advanced data management systems that help us monitor data sources, eliminate fraudulent data and filter unhelpful data. They offer brands unparalleled consumer insights to help with decision-making, advertisement-targeting and more. As such, Prediqt is poised to make a serious impact on the consumer data industry.
Today’s businesses are spending an estimated $46 billion on research and data to guide
their $170 billion of ad spend. However, the traditional datasets they are using are riddled with problems. Analysis of current data collection reveals the following issues:
There is a lot of inaccurate data.
Data is limited to a small number of unmotivated respondents.
The information is hard to work with and offers few insights.
Data is often untimely and unreliable.
The solution is tokenized consumer data. PREDIQT’s model uses the token economy to
reward consumers for providing high-quality data to its data marketplace. The more useful the data, the larger the reward. For brands, this means more accurate information provided by more motivated consumers. They can make decisions based on accurate data rather than old-fashioned, unreliable data sources.
The Prediqt.io model is unique in that PREDIQT will serve as a centralized data validator ensuring quality data where everyone wins. This disruptive approach offers immense value to all participants in the data economy.
We’ve built a platform with access to 50+ million consumers globally. Clients can access these consumers through our APIs. For consumers, they offer the flexibility for them to exchange their personal data and insight for the value they deserve.
The Role of PQT utility token
The PQT is the Prediqt.io utility token used to compensate opted-in consumers for
providing their insight information; it will be the currency used for the exchange and
transaction for consumer data. Companies are required to use PQT tokens in Smart
Contracts to purchase consumer data. Companies and consumers can use the QT token
to purchase additional value-added services and other promotional product and service
offered by PREDIQT and PREDIQT partners.
Tokens recovered from redemption or confiscated staking amounts, will be removed
from circulation and returned to the foundation. The current plan is to burn these
returned tokens to guard against too much inflationary pressure.
Prediqt.io team consists of senior executives and advisors, each with over 20 years of experience in the consumer and retail industries, software technology, product development, and blockchain technology.
Henry Chan – CEO
Miguel Nievas – Chief App Engineer – Blockchain
Navin Williams – Chief Research Officer
Earl Sacerdoti – Operations and IP
Theodore Kuh – Consumer and Retail Industry
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