In this article, I am going to cover Top Web3 Loyalty Programs That Reward You For Holding Tokens. They specifically issue NFTs, provide discounts, and grant access all in exchange for holding certain tokens or NFTs.
These loyalty programs are changing the way users earn rewards in the Web3 ecosystem. Whether you are an experienced investor or a beginner, these programs add value at all levels.
Key Points & “Top 7 Web3 Loyalty Programs That Reward You for Holding Tokens (2025 List)”
| Web3 Loyalty Program | Key Highlights |
|---|---|
| Starbucks Odyssey | NFT-based loyalty program where users earn digital stamps (NFTs) by completing “journeys”; offers real-world perks like free drinks and exclusive events. |
| Pudgy Penguins Loyalty | Holders of Pudgy Penguins NFTs get access to merchandise drops, brand collaborations, and IRL event rewards through token-based loyalty. |
| Lens Protocol Rewards | Social graph protocol rewards token holders and creators through engagement and on-chain activity, enabling access to gated features and monetization tools. |
| Stepn x FSL Points | Fitness app that rewards users with FSL points and GMT tokens for holding assets (sneakers), encouraging long-term participation and loyalty. |
| GARI Network Loyalty Club | India-based social platform rewarding $GARI holders with creator access, exclusive livestreams, and higher earning potential. |
| Binance Web3 Wallet Perks | Binance rewards loyal BNB holders with early access to new features, airdrops, and fee discounts via its integrated Web3 wallet. |
| Rarible Rewards Program | RARI token holders receive governance rights, fee rebates, and exclusive access to new NFT drops by maintaining their holdings. |
“Top 7 Web3 Loyalty Programs That Reward You for Holding Tokens (2025 List)”
1.Starbucks Odyssey
Starbucks Odyssey integrates the brand’s loyalty program with Web3. Customers can complete interactive “journeys” like quizzes or store visits to earn collectible digital “stamps” (NFTs) awarded as collectibles.
Stamps earn special access like virtual coffee classes, and periodic invitations to exclusive events. Holding the NFTs grants status upgrades and future rewards as well.
Starbucks Odyssey, built on Polygon, helps the brand engage users with tokenized incentives, all without the need for prior crypto knowledge.
Users with more NFTs experience enhanced engagement and perks, monetizing loyalty and transforming traditional loyalty systems to blockchain-powered.
| Feature | Description |
|---|---|
| Blockchain | Polygon |
| Reward Type | NFT Stamps (Digital Collectibles) |
| Earning Method | Completing journeys (quizzes, store visits) |
| Loyalty Benefits | Exclusive events, free drinks, virtual classes |
| Accessibility | No crypto wallet required for users |
| Utility of Holding | Unlock higher-tier rewards and collectibles |
| Target Users | Starbucks loyalty members & Web3-curious users |
2.Pudgy Penguins Loyalty
Pudgy Penguins is no longer just a blue-chip NFT project. It has transformed into a brand with layers of loyalty. Pudgy Penguins and Lil Pudgys NFT holders enjoy exclusive access to merchandise drops, community events, and flagship products.
The team collaborates with toy companies and IPs, bringing NFT ownership tangible value. Loyalty is rewarded through surprise airdrops, IRL meetups, and licensing deals.
NFT holders benefit from Penguins by passively retaining eligibility for brand expansion participation through community tokenized incentives.
| Feature | Description |
|---|---|
| Blockchain | Ethereum |
| Reward Type | Exclusive drops, IRL event access |
| Earning Method | Holding Pudgy Penguin or Lil Pudgy NFTs |
| Loyalty Benefits | Early access to merch, licensing rights |
| Community Perks | Brand partnerships, surprise airdrops |
| Utility of Holding | Long-term brand involvement and monetization |
| Target Users | NFT collectors & community-focused users |
3.Lens Protocol Rewards
As a social graph built on Polygon, Lens Protocol is a Web3 social media platform with built in rewards for user and developer participation.
Users and holders of Lens NFTs such as profiles, follows and posts, can earn platform-native rewards that include gated content and creator funds.
Developers are also eligible for token rewards for creating dApps on lens. Loyal users will be granted governance rights and exclusive access to future platform developments.
Lens, a social focused project in Web3, rewards engagement and participation creating a better environment for community builders and content creators to earn on-chain appreciation.
| Feature | Description |
|---|---|
| Blockchain | Polygon |
| Reward Type | Platform access, content gating, DAO rights |
| Earning Method | Holding Lens NFTs & participating on-chain |
| Loyalty Benefits | Creator monetization tools, early features |
| Utility of Holding | Social reputation, builder incentives |
| Target Users | Content creators, Web3 developers, communities |
4.Stepn x FSL Points
The move-to-earn app Stepn has recently created FSL Points to reward users for their continued engagement with the ecosystem. These points are awarded based not only on movement activities but also on GMT token and NFT sneaker holdings.
There are greater rewards to be had for engagement and retention—points can be redeemed for exclusive Stepn sneakers, merchandise, or tokens. This multilateral structure balances engagement and retention.
Stepn has moved into lifestyle branding, and FSL Points now act as a loyalty currency across several apps within the FSL ecosystem, marking their loyalty and rewarding users for their active participation with the platform.
| Feature | Description |
|---|---|
| Blockchain | Solana & Ethereum |
| Reward Type | FSL Points, GMT Tokens |
| Earning Method | Holding NFT sneakers, GMT tokens |
| Loyalty Benefits | Redeemable points, exclusive in-game items |
| Fitness Tie-In | Rewards for walking/running activity |
| Utility of Holding | Unlocks ecosystem perks across FSL apps |
| Target Users | Fitness fans, lifestyle app users, DeFi gamers |
5.GARI Network Loyalty Club
India-based Web3 social platform GARI Network rewards their users by providing them with various community privileges in exchange for holding \$GARI tokens. The GARI Loyalty Club has also introduced tiers based on tokens held.
Perks include exclusive early content access, premium creator streams, and enhanced earning potential for both creators and viewers.
Through DAO-based governance, users can also unlock special NFTs with enhanced tiered support, receive custom monetization tools for creators, and prioritized customer support.
The growing platform makes holding \$GARI more appealing for users looking to amplify their social and financial activity. It positions GARI Network as one of the first Indian platforms to adopt loyalty programs powered by cryptocurrency on such a large scale.
| Feature | Description |
|---|---|
| Blockchain | Solana |
| Reward Type | Premium content access, NFTs, DAO participation |
| Earning Method | Holding $GARI tokens |
| Loyalty Benefits | Creator privileges, priority support, exclusive drops |
| Community Integration | Token-based social app engagement |
| Utility of Holding | Boosted earnings, feature influence via DAO |
| Target Users | Indian creators, influencers, and Web3 social users |
6.Binance Web3 Wallet Perks
Through the integrated Web 3 Wallet, Binance has taken its loyalty program further into the Web 3 space. Users that have BNB or engage in on-chain activities enjoy benefits such as gas fee refunds, token airdrops, and gated access to certain DeFi services.
From time to time, Binance provides token sale, staking campaign, and governance vote access to long-term BNB holders weeks in advance. With the wallet, Binance users can access its NFT marketplace and enjoy loyalty benefits such as early minting access.
It is a convenient way for users to enjoy loyalty benefits on the blockchain without leaving the Binance ecosystem, which is perfect for active traders and investors in crypto.
| Feature | Description |
|---|---|
| Blockchain | Multi-chain (BNB Smart Chain, Ethereum, etc.) |
| Reward Type | Airdrops, staking rewards, gas rebates |
| Earning Method | Holding BNB, using Binance Web3 Wallet |
| Loyalty Benefits | Early access to DeFi tools and token sales |
| Ecosystem Integration | Works with Binance NFT & Launchpad |
| Utility of Holding | Trading fee discounts, governance access |
| Target Users | Crypto investors, DeFi users, Binance fans |
7.Rarible Rewards Program
The Rarible Gaming Rewards Program utilizes the RARI Foundation to distribute NFT rewards to the gaming community. The creators, collectors, and contributors of the platform get governance tokens issued to them.
The rewards Rarible grants creators and collectors is valuable and encourages users to hold RARI for a longer timeframe. Rarible runs incentive campaigns where they airdrop NFTs, give exclusive collaborations to certain artists, and even launch community grant programs.
The reward system operates on the ‘whatever you put in is what you get’ system. Unlike traditional loyalty programs, RARI tokens can be used and have a value in the market, so members who hold RARI tokens would benefit. Rarible has been growing actively and is the leading figure for the loyalty programs in Web3.
| Feature | Description |
|---|---|
| Blockchain | Ethereum, Tezos, Polygon |
| Reward Type | RARI tokens, exclusive NFT access |
| Earning Method | Holding RARI, platform usage |
| Loyalty Benefits | Governance votes, fee discounts, airdrops |
| Creator Incentives | Community grants and reward campaigns |
| Utility of Holding | Influence over protocol and future upgrades |
| Target Users | NFT artists, collectors, and DAO participants |
Conclusion
To sum up, loyalty programs in Web3 transform user participation by providing genuine rewards for passively retaining tokens. From Starbucks to Rarible, loyalty in these ecosystems is compensated using NFTs, rewards, or even governance privileges.
Casual users and crypto veterans alike will find these incentive structures intriguing, especially as they intertwine digital asset ownership with tangible advantages in a trustless future.