About Verasity
Verasity describes itself as a video player that provides ‘rewarded video player technology’ to major video publishers across the globe. Verasity.io purportedly offers a patent-pending Video Player that enables VRA rewards, monetization, and loyalty schemes within the video player wallet.
The project claims that its technology is available to 280,000 video publishers with 240 million users and 50 billion monthly views. The goal is to bring engagement, audiences, and revenues back to video publisher sites from YouTube. Its attention-based model seeks to create a VRA token economy between viewers, video publishers, and advertisers.
Why Verasity
Video needs new incentives. Due to intrusive ads, low viewer engagement, and low publisher revenue there is little value exchange between publishers and viewers.
Publishers and audiences are struggling to monetize. Audiences are increasingly blocking ads while YouTube and Facebook are taking larger shares of revenue. 2 million publishers with 110B monthly views do not produce enough revenues to thrive.
Lack of trust and transparency. Much of the value exchange isn′t visible to users and personal data is sold without user knowledge.
Publishers need a mechanism that increases revenue and engagement without changing viewers′ habits. This means they must have higher engagement, ad fill rates and click through rates to survive.
Solution
Verasity solves this with in-video rewards and loyalty schemes through four main components.
Video Player
Rewarded Module
Verification and Analytics (Proof of View)
Viewr Stickness
As a user of the Verasity Rewarded Video Player Wallet builds rewards from different publishers at different stages of redemption, the value of the rewards increase and users will return more and more often.
Over time this will substantially increase as will the stickiness for the user as well as for the publishers that are part of the Verasity Reward Program. Further, similar to programs like Miles & More, publishers will aggregate awards for groups of publishers that are similarly minded.
The VRA Ecosystem
Economy
Built-in economic mechanisms provide for efficient recognition of value contributed to the economy, and incentivizes contributors directly which supports long-term economic growth. All payments within Verasity are made in a cryptographically secure digital utility payment coin called VRA. This removes expensive middlemen and enables direct value exchange between video Viewers, Publishers, Creators, Advertisers and Brands
VeraWallet
Tips for securely storing your Verasity
- Do your own research. Before sending any coins or private data to a wallet, make sure you have researched the wallet provider to make sure everything is above board. Keep an eye out for scam wallets, such as those using URLs only slightly different to the URLs of legitimate wallet providers, and check out some independent reviews for all the pros and cons.
- Back it up. Make use of your wallet’s back-up and restore facility so that if something ever goes wrong with your wallet, you’ll be able to recover your funds.
- Set a strong password. Now is not the time to be lazy when creating a password; take your time to create a strong and uncrackable code.
- Make use of all available security features. Make the most of all the security features your wallet offers, such as two-factor authentication or multi-signature transactions. It’ll offer increased protection for your funds and greater peace of mind for you.
- Update your antivirus software. Take care to regularly update the antivirus protection and anti-malware software on any device you will be using to access your wallet.
- Keep your private keys private. Last but not least, don’t underestimate the importance of your private keys. Store them somewhere safe and don’t share them with anyone else.
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