VuePay is a peer-to-peer platform where advertisers can directly target potential customers using demographics variables such as age range, gender, parental status, household income, address, place of birth, level of education, etc.
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VuePay sees a big opportunity in this space where the measurement or essence of whole ad campaign depends on the views by customers. Since the viewer is the king, viewer should be rewarded directly for targeted ads they view. If some percentage of what advertiser is paying also reaches the targeted user, it will completely change the dynamics of the advertiser-customer relationship. The middlemen media and technology companies make huge margins. We believe a percentage of this should also go to viewers who view the advertisements.
VuePay brings benefit democracy to Ad ecosystem.The digital advert ecosystem,
according to IAB includes several players including content creators, media vendors, etc. Other components of this ecosystem include technology, methods of placement and analytics and market reporting. The ecosystem is illustrated as concentric circles with Brand at its core, and rightfully so. The user or consumer, who adverts are meant to target gets a mention only as a content creator. This is plausible in the age of pervasive social media where the typical user inadvertently share digital content about themselves.
VuePay users will download the VuePay app on their mobile devices and configure preferences that determine what adverts notifications they receive. The VuePay platform with the help of machine learning algorithms will match the adverts to users depending on their preferences, behaviors and demographics. Each downloaded app will come with 10 tokens of VUP credit. VuePay platform will monitor advert views and calculate the reward for each user depending upon the total CPV the Advertisers has agreed to pay and the number of users targeted towards watching the adverts.
VuePay token contract holds and manages VUP token on behalf of its shareholders. During the initial pre sale and Initial coin-offering phase, the VUP token is held by the VuePay token contract. If the minimum cap is reached, the tokens will be allocated to the contributors as per the allocation described in the token sale value section below, if the minimum cap is not reached, VuePay contract will automatically return all the ether back to the contributor wallets. Contributors are liable to pay the GAS.
The VuePay tokens sale will be governed by smart contracts. The VuePay token will be open for trade in multiple exchanges immediately after the close of ICO. When all the tokens are sold or the minimum funding goal is achieved in the nominated timeframe, the contract will automatically be terminated and no more additional funds would be accepted.
VuePay website would be used by investors to participate in the Pre Sale and the ICO process. All the information in relation to Pre Sale .
At VuePay mission is to become the most favored platform for advertising directly to target audience where the users will get paid to watch ads and to tap into the billion plus dollar advertisement market using their smart devices. VuePay will be available on connected mobile devices regardless of geography, language or currency. VuePay will cut the middlemen and target the viewers directly, which in turn will give advertisers better control in targeting markets and an auditable trail of transactions using the Ethereum Block chain technology.
VuePay’s performance may be interrupted, suspended or delayed due to force majeure circumstances. For the purposes of White Paper, force majeure shall mean extraordinary events and circumstances which could not be prevented by VuePay and shall include: acts of nature, wars, armed conflicts, mass civil disorders, industrial actions, epidemics, lockouts, slowdowns, prolonged shortage or other failures of energy supplies or communication service, acts of municipal, state or federal governmental agencies, other circumstances beyond VuePay’s control.
Rotimi Data Chief
Abhijeet Ethereum & ML Architect
Nitin Chief Consultant
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