A lot of entrepreneurs who create information media resources, in the early stages already think about their monetization. It is extremely difficult to promote advertising on the Internet: the user does not like it, and getting him to view paid content is a rather difficult task and requires great creative effort.
In general, not everyone can monetize their audience. In order for the site owner to start receiving money, it is necessary that a large number of visitors on his platform, and for this, he should be interested in both them and the advertiser. At the same time, sellers of advertising impose on the web resource audience a multitude of requirements that must correspond to the description of the target audience’s TA: gender, age, marital status, education, income, use of certain services, localization, and so on.
Without special skills in the field of marketing and analytical equipment, such data is extremely difficult to obtain. And only a professional marketer can systematize and compile them. That is, it is still possible to collect information, but to sell it is still a problem for many.
CBDO “Mercuryo” Peter Koziakov spoke about the new way of monetization:
The technical side of turning the site’s audience into the income of its owner is commented on by BDO “Mercuryo” Vitaly Medvedev:
Companies with low retention rates are like a leaky bucket. Of course, you can endlessly pour water so that the bucket remains full – and you can patch the holes. According to the Harvard Business Review, attracting a new client costs 5 to 25 times more than keeping an existing one. In addition, research by Bain & Company shows that an increase in the retention rate of 5% entails an increase in income of 25 to 95%.
While the legislation in the field of cryptocurrency in Russia and the CIS is still raw, many are afraid to deal with BTC or ETH. Representatives of the “Mercuryo” claim: their system is built in such a way that the site owner does not deal with cryptocurrency directly. It simply provides a service for its purchase, through the counterparty. All risks associated with financial transactions are borne by Mercuryo.
Mercuryo Commercial Director Alexander Vasilyev spoke in detail about risks:
Mercury’s designers and programmers designed the widget so that it can be quickly and easily installed and customized for site design.
Mercuryo was created by professionals in the field of payment services: Win Pay co-founders Peter Koziakov and Alexander Vasilyev, as well as mobile application expert and fintech Grigori Vaysman The geography of the Mercuryo audience extends to Russia, Eastern and Western Europe.
The project solves the pain of many cryptobirds that do not support bank cards for Bitcoin trading. Previously, the user had to buy a cryptocurrency on the side, and then bring it to the exchange.
Mercuryo solved this problem by placing a widget on its B2B clients’ websites, with which you can, without leaving the site, buy the right amount of BTC. Business became interested in this service immediately. Using their extensive contacts in the banking sector, Peter Koziakov and Alexander Vasilyev signed dozens of clients immediately after the official release of the project in 2019. The total turnover of Mercury from B2B contracts is currently more than $ 10,000,000 per month.