The real estate industry is a very competitive one, so many businesses in this industry adopt and implement strategies to help them stay ahead of the competition. However, here’s the thing: in real estate, presentation is key. How you present a particular piece of property you want to put up for sale determines how your prospective buyers perceive it.
Some realtors opt for using pictures of the property to try and communicate its best features. Others even create flyers and posts detailing the property’s unique parts. However, as far as real estate is concerned, seeing is believing, and there’s no better way to communicate this than by using real estate videography.
So, in this article, you’ll learn what real estate videography is and how it can help you boost your property sales. You’ll also discover vital tips on capturing your properties in the best light with video production.
Real estate videography refers to the process of creating video content to use specifically for real estate purposes. Primarily, real estate video production is done for property showcasing. This involves recording a video of a property for sale, highlighting its unique features and selling points. However, you should know that it goes beyond this.
Real estate video production can also be done to put out educational content regarding various subject matters. Examples include tips on investing in real estate, video guides, “how-tos” videos, and so much more.
Whether you’re a marketer or a property owner, real estate videography is something you should consider. Here are some of the advantages of real estate video production:
● Better Engagement: Videos have a unique way of capturing attention. In fact, according to Forbes, videos are more effective at drawing engagement than other forms of content. This is why many marketers mainly use videos to create product awareness.
In real estate, videos provide potential buyers with a virtual walkthrough of the property in question. This gives them a far more immersive experience than pictures ever could.
● Better Time Management: Videos can provide clients with a comprehensive overview of a property in a matter of minutes. This helps cut down the cost of time associated with multiple physical viewings.
● Competitive Edge: If you’re a realtor in charge of multiple property types, videos may just give you the edge you need. Making and posting videos of your different properties allows you to accurately track what people are interested in at the moment. If video analytics show you that your target population is engaging with one video more than others, you immediately know where to focus.
At this point, you should be aware that real estate videos will only be effective when done properly. So, with that in mind, here are some vital tips for carrying out real estate video production:
Your choice of equipment for real estate videography goes a long way in determining the quality of products you get. There are some high-end phones with really good cameras you can use for recording. However, it would be best to use high-quality cameras and lenses for this recording process. That said, this equipment may be pricey if you’re looking to buy one. But you have the option of renting them from a photography agency.
Also, be aware that you’ll need to get a tripod. A tripod will allow you to record videos free from shakiness. A shaky video could impact how your property is viewed negatively.
Finally, for capturing the property’s exterior landscape, a drone is the perfect equipment. Not only are drone recordings very clean and professional, but they also allow you to capture the property from different, unique angles. You may need to hire a drone videographer to help you with this.
Lighting plays an important role in how beautiful your final video recording product is. If the lighting is poor, your video quality and, by extension, interest in the property can drop. For real estate video production, natural lighting is the best option to use. This means you’ll have to schedule all your recording activities to take place when there’s sunlight.
However, you’ll also have to ensure you’re not getting too much light. This is because too much sunlight will lead to you having to deal with shadows while recording. You could also invest in getting artificial lighting equipment for internal recording purposes.
If you’re going to create a real estate video that properly resonates with your target audience, you can’t skimp on preparation. Real estate videos have to contain accurate and detailed information, as this will go a long way towards convincing potential buyers. This means you’ll need to have a detailed list of the property’s features you think are worth talking about.
You’ll also need to develop a video script to ensure smooth and professional narration. No one wants to buy a property after seeing a presentation video where it seems even the recorder isn’t sure of what they have. A script allows you to collect your thoughts and choose precisely the right words for your videos.
Finally, make sure to double-check the information in your videos before you share them. This will help ensure there are no miscommunications between your video and its viewers.
Videos are effective marketing tools for real estate, but they need to be made correctly. This means appropriately planning the time of your shoots, writing a script, and using the right, high-quality equipment — just to name a few.
Because real estate video production can be technical, you can always hire experts to handle various aspects of the work and ensure you come out with the best product every time.