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You Are Here: Coinworldstory » Only Best » 9 Top SaaS Influencers To Follow In 2025

Only Best

9 Top SaaS Influencers To Follow In 2025

Gixona
Last updated: 20/02/2025 5:20 PM
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Gixona
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9 Top SaaS Influencers To Follow In 2025
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In this article, I will discuss the Top SaaS Influencers to Follow who provide valuable insights into SaaS growth, marketing, and innovation.

Contents
Who Are SaaS Influencers?Key Points & Top SaaS Influencers To Follow List9 Top SaaS Influencers To Follow In 2025Conclusion

These industry leaders, including investors, founders, and experts, share their knowledge through blogs, podcasts, and social media. Following them can help you stay ahead of trends, scale your business, and make informed decisions in the SaaS space.

Who Are SaaS Influencers?

SaaS influencers create their brand reputation as top industry professionals by providing valuable insights about the industry.

Ranging from expert marketers to SaaS consultants, these influential figures have made substantial contributions through seizing the innovations of the SaaS industry and sharing them on social media, podcasts, blogs and during conferences.

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These leaders include executives, startup founders, developers and even marketers who are active and influence the SaaS community.

Key Points & Top SaaS Influencers To Follow List

InfluencerKey ContributionsExpertise AreaNotable Work
Jason LemkinFounder of SaaStr, investor, SaaS growth expertSaaS scaling & investmentSaaStr blog & events
Hiten ShahCo-founder of Crazy Egg, KISSmetrics, and FYISaaS growth & marketingGrowth & startup advising
Tomasz TunguzVC at Redpoint Ventures, SaaS analytics thought leaderSaaS metrics & investmentSaaS blog & investment insights
Aaron LevieCEO of Box, enterprise SaaS leaderCloud computing & enterprise SaaSBox & SaaS strategy
Christoph JanzPartner at Point Nine Capital, early-stage SaaS investorSaaS funding & startup growthPoint Nine Capital investments
David SkokVC at Matrix Partners, SaaS business model expertSaaS pricing & go-to-marketFor Entrepreneurs blog
Steli EftiCEO of Close, sales expertSaaS sales & growthSales strategies & coaching
April DunfordPositioning expert, author of Obviously AwesomeSaaS product positioningObviously Awesome book
Des TraynorCo-founder of Intercom, product & UX expertSaaS customer experienceIntercom & product growth

9 Top SaaS Influencers To Follow In 2025

1.Jason Lemkin

Jason Lemkin, the founder of SaaStr, is one of the top influencers within SaaS due to his impeccable knowledge in building up backs SaaS companies.

As an investor and entrepreneur, he provides guidance on scaling, fundraising, and customer retention to great effect.

Jason Lemkin

He uses SaaStr blog, events, and podcasts to offer actionable insights for startup and enterprise SaaS leaders alike. His influence has brought a significant change in the SaaS industry which is why he is a must-follow for those who want to thrive in SaaS.

FeatureJason Lemkin
Influencer OverviewKnown as the “Godfather of SaaS,” founder of SaaStr, a leading SaaS community and conference
FollowersOver 200,000 followers on Twitter
Content FocusSaaS growth, metrics, scaling, and startup advice
AchievementsFounded EchoSign (acquired by Adobe), Managing Director at Storm Ventures
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on SaaS growth and strategies

2.Hiten Shah

Hiten Shah has made his mark as an influential entrepreneur and startup advisor, having co-founded Crazy Egg, KISSmetrics and FYI. He is highly regarded in the SaaS sector and with his knowledge in product development and marketing, he is able to provide valuable insights on his blog and through social media.

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Hiten Shah

Hiten works alongside startups to enhance their strategic plans, build their scale effectively, and comprehend the customers’ actions. It is a no-brainer that he should be followed by SaaS founders and marketers looking to build a SaaS business as his data-backed approach and practical advice make him very relevant.

FeatureHiten Shah
Influencer OverviewCo-founder of KISSmetrics and Crazy Egg, known for his expertise in SaaS growth and marketing
FollowersOver 200,000 followers on Twitter
Content FocusSaaS growth, marketing strategies, startup advice
AchievementsFounded multiple successful SaaS companies, active angel investor
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on SaaS growth and strategies

3.Tomasz Tunguz

Tomasz Tunguz, a Redpoint Ventures Venture Partner, is an influencer in the SaaS realm’s most important aspects – metrics, growth and investment.

He provides valuable insights into SaaS economics and shares interesting pieces of information in his popular blog about funds, pricing strategies, and market patterns.

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Tomasz Tunguz

He provides his expertise in helping new businesses maximize their performance and achieve growth. As he specializes in analysis and financial modeling, Tomasz is a great source of information for SaaS founders and investors seeking industry navigation tips.

FeatureTomasz Tunguz
Influencer OverviewVenture capitalist at Redpoint Ventures, known for his expertise in SaaS metrics and growth strategies
FollowersOver 100,000 followers on Twitter
Content FocusSaaS growth, metrics, venture capital, and startup advice
AchievementsPartner at Redpoint Ventures, co-author of “Winning with Data”
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on SaaS growth and strategies

4.Aaron Levie

The co-founder and the CEO of Box, Aaron Levie has become a major influencer in the SaaS industry and in the world of cloud computing and software. He is an esteemed and sharp commentator on cloud collaboration innovation whose leadership has helped to mold to a future vision of the industry.

Aaron is also known to share some of the most important insights concerning trends in technology, their advancement, and the changes made in the industry.

Aaron Levie

He is a remarkable figure in Box for his investment in cloud collaboration, and innovation, and shares tips to aid in the transformation of digital technology. Those invested in SaaS businesses and emerging technologies will find his insights extremely useful.

FeatureAaron Levie
Influencer OverviewCo-founder and CEO of Box, known for his insights on SaaS, cloud computing, and innovation
FollowersOver 2.5 million followers on Twitter
Content FocusSaaS growth, cloud services, startup advice, and innovation
AchievementsFounded Box, a leading cloud content management and file sharing service
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly shares articles and insights on SaaS growth and strategies

5.Christoph Janz

Christoph Janz is the current partner of Point Nine Capital, and is one of the top SaaS investors and thought leaders for early stage startups. He has specialized knowledge in SaaS business models, funding, and growth strategy which allows him to help many successful companies.

Christoph Janz

Christoph invests in and writes blogs, where he shares invaluable insights on scaling SaaS businesses, client acquisition, and metrics. Founders trying to get funding and facing the challenges of building SaaS companies makes him an industry veteran in whom they should put their trust.

FeatureChristoph Janz
Influencer OverviewManaging Partner at Point Nine Capital, known for his expertise in SaaS investments and growth strategies
FollowersOver 50,000 followers on Twitter
Content FocusSaaS growth, metrics, venture capital, and startup advice
AchievementsCo-founded Point Nine Capital, successful entrepreneur and angel investor
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on SaaS growth and strategies

6.David Skok

As one of the leading influencers in SaaS, David Skok, a venture capitalist at Matrix Partners, is famously known for scaling SaaS firms, go-to-market strategies, customer acquisition and more. His blog–For Entrepreneurs– is a renowned go to resource for startups covering topics such as SaaS metrics, pricing models, and growth strategies.

David Skok

David has ample experience as an entrepreneur as well as an investor, making his insights incredibly important for SaaS founders hoping to build companies that are large and successful.

FeatureDavid Skok
Influencer OverviewVenture capitalist at Matrix Partners, known for his expertise in SaaS metrics and growth strategies
FollowersOver 100,000 followers on Twitter
Content FocusSaaS growth, metrics, venture capital, and startup advice
AchievementsPartner at Matrix Partners, founder of four companies, early investor in HubSpot
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on SaaS growth and strategies

7.Steli Efti

Known for his blunt approach to startup growth, Steli Efti, Close’s CEO, is a well-known SaaS influencer and a sales expert. He shares realistic SaaS sales strategies, negotiation tips, and customer retention best practices through insightful blog posts, podcasts, and speaking engagements.

Steli Efti

His focus is on helping founders master sales closing strategies to grow and scale their businesses effectively. SaaS founders looking to step up their sales skills should get in touch with Steli, as his energetic approach and real-world experience can help them out tremendously.

FeatureSteli Efti
Influencer OverviewCEO and co-founder of Close, known for his expertise in sales and SaaS growth strategies
FollowersOver 50,000 followers on Twitter
Content FocusSaaS sales, growth hacking, startup advice
AchievementsFounded Close, a leading CRM for startups and SMBs, author of several sales books
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on SaaS sales and strategies

8.April Dunford

April Dunford is a thought leader in the SaaS field as well as an expert in positioning. Her forte is helping startups develop enticing product stories. In her book Obviously Awesome, she speaks extensively on how businesses can differ via messaging, and their go-to-market techniques.

April Dunford

Having years of experience as a startup executive and consultant, April aids SaaS companies in every industry cut through the noise. She shares invaluable insights through her talks, blog, and workshops which makes her indispensable for founders who are trying to improve their company’s positioning.

FeatureApril Dunford
Influencer OverviewExpert in product positioning and marketing, author of “Obviously Awesome”
FollowersOver 50,000 followers on Twitter
Content FocusProduct positioning, marketing strategies, startup advice
AchievementsSuccessfully launched 16 products, author of a bestselling book
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on product positioning and marketing strategies
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9.Des Traynor

As a co-founder of Intercom, Des Traynor ranks among the most revered influencers in SaaS today with a myriad of businesses and products under his belt. Traynor uses his blog, podcasts, and lectures to explain the process of constructing a SaaS business and capturing user attention, retention, and product sales.

Des Traynor

Traynor’s writings indicate that he possesses great expertise in UX, retention, and PLG which serve as his primary motives for us to follow him, especially for founders and product heads of SaaS companies who aim to bolster their software solutions.

FeatureDes Traynor
Influencer OverviewCo-founder of Intercom, known for his expertise in launching and scaling SaaS businesses
FollowersOver 50,000 followers on Twitter
Content FocusSaaS growth, customer support, product management, and startup advice
AchievementsCo-founded Intercom, a leading customer messaging platform
EngagementHighly active on social media, frequent speaker at industry events
PublicationsRegularly publishes articles and insights on SaaS growth and strategies

Conclusion

In summary, its clear to see that Jason Lemkin, Hiten Shah, and April Dunford possess knowledge that can assist stakeholders in scaling, marketing, and innovating in the SaaS industry. Their proven methods spread across blogs, podcasts, and social media.

SaaS founders, investors, or marketers looking for insight to help overcome obstacles to growth should study these experts closely. Make sure to follow their insights to learn how to build, scale, and win in the increasingly competitive landscape of SaaS.

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