20 Best Campaigns On Social Media

In this article, I will discuss the best campaigns on social media that have captured attention, sparked engagement, and made a significant impact.

These campaigns stand out for their creativity, relevance, and ability to connect with audiences on a deeper level. From viral moments to powerful messages, these campaigns showcase the power of social media in shaping brand success and culture.

Key Points & Best Campaigns On Social Media List

Brand	Key Points
Starbucks	Known for creating personalized customer experiences and campaigns focused on sustainability.
Gillette	Socially driven campaigns like “The Best Men Can Be,” addressing masculinity and social issues.
REI	#OptOutside initiative, encouraging customers to spend Black Friday outdoors rather than shopping.
IHOP to IHOb	Temporary rebranding to IHOb (International House of Burgers) for promoting their new burger line.
Dove & Getty Images	Collaboration to challenge beauty stereotypes, highlighting inclusive representation in media.
Spotify Wrapped	Personalized annual summaries of user listening habits, engaging customers with shareable content.
Apple’s ‘Share Your Gift’ Campaign	Heartwarming animated holiday campaign showcasing creativity and the joy of sharing ideas.
Charmin	Humorous campaigns like “Sit or Squat” app, aligning with their playful brand identity.
Nike	Inspirational campaigns like “Just Do It,” and storytelling focusing on athletes and social justice.
Burger King	Clever stunts like the “Moldy Whopper,” emphasizing their move to preservative-free ingredients.
Cadbury Worldwide Hide Event	Interactive Easter egg hunt using AR technology, blending physical and digital experiences.
Casper’s 10 Days of Costumes	Engaging social media content showcasing creative Halloween costumes for their pillows.
Amazon’s Marvelous Mile	Interactive light shows and installations to create a magical holiday experience.
Pepsi’s New Visual Identity	A bold rebranding effort to modernize its image while staying true to its heritage.
McDonald’s	Nostalgic campaigns like “Adult Happy Meal,” celebrating iconic products and experiences.
Duolingo	Quirky, meme-worthy content and gamification of language learning, with consistent social engagement.
Uber Eats’s Iftar Incoming	Tailored Ramadan campaign promoting culturally relevant food delivery options.
Patagonia Mission-Led Content	Focus on environmental activism and aligning marketing with their sustainability mission.
Airbnb’s Storytelling	Using real guest experiences to inspire travel and emphasize inclusivity and community.
ASOS	Trend-driven, user-focused campaigns highlighting diversity and sustainable fashion initiatives.

20 Best Campaigns On Social Media

1.Starbucks

Starbucks is socially innovative due to its initiatives like the #RedCupContest, where clients share unusual designs, cup holders for the brand’s holiday cups, the #WhatsYourName among others. These support the trans community and fight for inclusivity and diversity.

Through RSVP app marketing campaigns, their Earth Month campaigns highlight the importance of sustainability. Dedicated clients are attracted by the Starbucks Rewards Program as well.

Starbuck’s creative and storytelling-oriented approach along its customers foster good marketing campaigns putting them ahead in the market with their customers such as the #CoffeeArtChallenge.

Features Starbucks

• Starbucks places strong emphasis on having a coffeeshop ‘feel’, personalizing the ordering experience to the customer.
• They have different specialties based on seasons and have time-bound promotional events.
• Starbucks seeks to be environmentally friendly by using a green packaging and sourcing strategy.
• The company is highly active on social media platforms and runs promo campaigns to attract customers.
• Starbucks has a great atmosphere in its stores due to comfortable settings and customer loyalty programs.

2.Gillette

Gillette’s “The Best Men Can Be” marketing strategy differed from others since it confronted toxic masculinity while encouraging positive action which led to a lot of discussion on social media.

During Father’s Day, there campaign #GoAskDad sought to enhance father-son relationships, while Gillette Venus’ “My Skin, My Way” campaign celebrated body positivity and diversity.

Gillette also implements influencer marketing and promotional images of their shaving products that are backed by storytelling content that resonates with the audience.

Features Gillette

• Gillette is considered to be among the top brands for shaving and grooming products.
• It regularly runs promotions that are centered around masculinity and also social causes.
• Gillette’s advertisement – “The Best Men Can Be” went on to defy the set expectations of how a male should behave.
• The company uses latest technology to produce razors which enable a clean cut.
• Gillette works with professional athletes and some influencers to endorse its products.

3.REI

REI’s #OptOutside campaign is a hit on social media as it spurs people to shun shopping on Black Friday and go hiking, thus motivating many people to post their stories of outdoor adventures.

Their Force of Nature campaign also encourages women to actively engage in outdoor activities and supports inclusivity. Utilizing user-created content

Alongside beautiful imagery has enabled REI to build a tight-knit community of nature lovers, reinforcing their goal of uniting people with the outdoors.

Features REI

• Adventure seekers can find a wide array of outdoor gear and clothing at REI.
• One of the brand’s core values revolves around the idea of environmental protection which drives its products and operations.
• REI’s #OptOutside campaign invites all Americans to head outside and do something fun on the Black Friday.
• They also provide professional help and provide even social assistance such as outdoor education and equipment rentals.
• REI is a cooperative and returns the surplus to its members in dividends and donations.

4.IHOP to IHOb

Changing its name to IHOb (International House of Burgers), the popular pancake place took the social media by storm, sparking interest and debate altogether.

It managed to create intriguing conversations by revealing a name change and their new burger line. Indeed, this daring trick increased their social media activity, fetched a few million impressions, and highlighted their promotional campaign… or the wider menu.

Features IHOP to IHOb

• First, let’s discuss why IHOP changed its name to IHOb. The answer is simple: the restaurant wanted to capitalize on its new burger line.
• Naturally, with such a change, people became interested and the name began to circulate on many social networks.
• Humor was the main tool in promoting the restaurant chain and reshaping the public’s image of IHOP.
• The shift helped the company break into new markets and pitch to those who love burgers.
• IHOb doesn’t stop people from posting the name though, they promote the funny name themselves.

5.Dove & Getty Images

“Dove,” together with “Getty Images,” worked on the project #ShowUs. This project futher created a photographic representation of always and non-binary bodies.

The campaign aimed at changing the perception of beauty norms and provided diverse visuals for the media and advertisement сфера.

The campaign has been by far a great success in social media, with greater contributed by the Many and storytelling of the dove brand around striving for beauty which stood out globally.

Features Dove & Getty Images

• The campaign of Dove and Getty Images included the creation of the #ShowUs project which aimed to celebrate ‘real’ bodies.
• The campaign showcased women’s and non-binary representation’s different body shapes and sizes in a series of promotional imagery.
• It was meant to take on the beauty norm that’s often portrayed in the media and marketing.
• Together with Getty, their campaign built a photo archive that enables marketers to utilize more genuine content.
• The campaign aimed at encouraging marketers to promote diversity in their branding.

6.Spotify Wrapped

Spotify Wrapped is one of the best campaigns run by Spotify, which lets users view their most-streamed songs, favorite artists, and genres of the year in a format which is both entertaining and easy to share.

The unique designs combined with the statistical data allow sharing posts and make it an actual trend on social media too. Thanks to the combination of nostalgia and self-identity

Spotify engaged users even deeper while in fact developing a community at the same time, which is why each year it remains one of the biggest trends in digital marketing and social media.

Features Spotify Wrapped

• With Spotify Wrapped, every individual playlist is fully customized in accordance with the listening patterns of the user.
• It also comes up with shareable images showcasing best songs, artists and even genres.
• Wrapped fosters the community by enabling users to view the musical preferences of their friends.
• This campaign attracts great attention from social media as users share their pictures US-based in the first place of the notifications.
• Spotify Wrapped enhances commitment to the brand by conveying to users an emotional connection with the site.

7.Apple’s ‘Share Your Gift’ Campaign

Apple’s “Share Your Gift” campaign features an animated story which encourages gift giving and is wonderful so to speak. Especially during the holiday Christmas

The humour of the campaign is that one of the tools its marketing is the imagination of Apple’s products… With truly impressive images and touching story, it was easily spread over the social networks.

It also included content that generated creativity amongst users and encouraged more of them to share their pieces, habitual works for Apple.

Features Apple’s ‘Share Your Gift’ Campaign

• Apple’s “Share Your Gift” campaign is about being more creative and the beauty of giving.
• A beautiful animated short was part of the campaign showcasing the essence of self-expression.
• The focus shifted to Apple products as its creative tools throughout the holiday season.
• Conceiving and bringing people together was a core element in the the campaign’s narrative.
• The communication reinforced Apple’s perception as the embodiment of creative power.

8.Charmin

Charmin is very active and humorous on social media courtesy of its #TweetFromTheSeat campaign which seeks to humanize bathroom activities. The app, Sit or squat offers users the initiative to locate clean public restrooms while maintaining the brand’s loyalty.

Charmin’s funny and entertaining mascot promotions, tag-lines and other similar content makes its product more usable as they are fun to share.

This strategy ensures the audiences remain interested, and the audience is not passive from just seeing a mundane item, but an enjoyable brand.

Features Charmin

• Charmin has a reputation for its lighthearted yet witty advertisements.
• This brand is about comfort and hygiene focusing on toilet care products.
• Charmin’s #TweetFromTheSeat social media enabled its user to jokingly interact with the product.
• The application known as Sit or Squat offers clean facilities to the users.
• Charmin employs social media interacts to build and retain customers in an efficient manner.

9.Nike

Nike’s biggest advertising phrase is always “Just Do It.” It has been associated with strong social undertones abd thanks to Colin Kaepernick, who led the campaign “Believe in something.

Even if it means sacrificing everything, You can’t stop us”. The campaign “You Can’t Stop Us” is a video narrative on realism and unity and has been designed and animated marvelously.

Users and even site visitors are the essence of Nike. They encourage their sporty users to write about their transformations. Their campaigns have portraits of innovation in them

like #Breaking2, currently endorsed by their collaborative posts, hashtags, and athletes, which go viral and endorse their voices peacefully around the world.

Features Nike

• Nike operates as a global player with a market share in sport’s apparel, footwear and equipment.
• Their famous slogan **”Just Do It”**has motivated thousands of people around the world.
• Nike endorses a variety of products using athletes and famous social media personalities as representatives.
• The company promotes various social initiatives, including campaigns aimed at promotion of gender and racial equality.
• With technology integration, Nike provides items such as automatic shoelaces and high-tech clothing for athletes.

10.Burger King’s

Through Burger King’s social media campaigns like the “Moldy Whopper”, they were not shy to demonstrate that by showing a timelapse of the Whopper rotting, the fast food chain respects its policy of no preservatives.

The campaign #GoogleHomeOfTheWhopper devised an amusing way of using Google Home devices to interface and sell the Whopper to the customers’ voices’ extremely mouths.

Using strange, irreverent jokes the company invites the audience to actively participate in either in interactive, provocative and most of the time contentious ad that places Burger King right at the center of all digital discussions and social media happenings.

Features Burger King’s

• The famous fast-food chain, Burger King, has never shied away from adventurous and funny tactics in marketing.
• Often, the brand tries to create a strong response with the use of creative and shocking campaigns directed towards its consumers.
• The now-iconic “Moldy Whopper” campaign was a clever promotion of the chain’s plan to eliminate all preservatives.
• In the advertisement called #GoogleHomeOfTheWhopper, the company relied on the Google Home devices to sell its products.
• Interactive social media campaigns and inconceivable stunts are some of the ways the brand interacts with customers.

11.Cadbury Worldwide Hide Event

Cadbury’s Worldwide Hide is a unique social media campaign featuring an augmented reality Easter egg hunt that engages people all over the world. Participants from different countries could use the app to ‘hide’ and ‘search’ for virtual eggs.

The combination of both an innovative high-tech approach and Easter spirit allowed the campaign to engage users on a massive scale

Called them to action and fostered the feeling of international fellowship all the while promoting the brand in a light-hearted and imaginative manner.

Features Cadbury Worldwide Hide Event

• This event combines the use of augmented technology and a global Easter egg hunt which is called Worldwide Hide by Cadbury.
• Participants from different countries were encouraged through the campaign to seek and hide decorated virtual eggs.
• It facilitated interaction between participants from different locations using the Cadbury AR application.
• There was a fun technology-based attraction to the event as it was seasonal.
• It increased participation in the brand by providing an enthralling experience to users which was different.

12.Casper’s 10 Days of Costumes

Casper’s campaign called 10 Days of Costumes has followers of social media posing with their pillows dressed in different Halloween costumes.

The days were divided into themes as different as animals and pop culture and asked fans to dress their pillows up and share pictures.

Playfulness of the campaign combined with appealing graphics and interaction with the users worked perfectly to lay the foundation of the brand which made it appealing and easy to share hence increasing engagement across the platforms.

Features Casper’s 10 Days of Costumes

• His Casper’s 10 Days of Costumes campaign presented original Halloween costumes for their pillows.
• Every day showed a new theme consisting of funny and crazy looking pillows.
• The campaign urged fans to express their choice by voting for their favorite stores in social media.
• It used humor and child-like fun to promote content that could be liked, shared and sent viral.

13.Amazon’s Marvelous Mile

The holiday campaign by Amazon called the ‘Marvelous Mile’ offered spectacular moments thanks to the installation of an interactive spectacular light show.

During the campaign, cheerful moments were presented to the audience where they could enjoy a wonderful holiday decoration.

Social networks were also utilized through their promotion as Amazon inspired the users to post self-experience which increases the impact of the event.

It was this combination of physical and virtual activity that created a festive mood which not only highlighted the Amazon holiday offerings but also encouraged Amazon’s audience into wonder and jubilation during the holiday season.

Features Amazon’s Marvelous Mile

• One of the key aspects of Amazon’s Marvelous Mile initiative was state of the art huge sculpture interactive lights.
• The event transformed the spirit of the holiday with amazing lights and heartwarming music.
• It created a magical and engaging environment for the participants through usage of virtual reality.
• They motivated the visitors to post their experiences on social media channels which in turn increased the campaign’s coverage.
• This campaign added wonder into their campaign by integrating simple and complex interactions with different audiences.

14.Pepsi’s New Visual Identity

Pepsi has modernized its logo and images for their new campaign, which has been given a distinct new look. When the logo and packaging were made public, social media users had much to say, as Pepsi retained capturing images of their more contemporary image along with the story.

The campaign reached millions, and all of them were tweeting under the hashtag #PepsiRefresh, further propagating the change. It incorporated an idea with the past and a sense of the present which is perfect for old consumers and new ones as well.

Features Pepsi’s New Visual Identity

• With the new visual identity, Pepsi’s brand has been provided with a renewed logo which now incorporates present-day design notions.
• This relaunch is designed to target a younger and more active customer base.
• The rebranding advertisement also seeks to promote the new logo and new packaging to the customers through online communication.
• The graphic rendition that Pepsi has constructed gives out sleek shapes and intense colors.
• The video repeats the changes that took place with the brand, but leaves its classic references intact.

15.McDonald’s

The campaign of McDonald’s “Adult Happy Meal” received great response worldwide. It succeeded in tapping the nostalgic sentiments of its fans as it launched an adult happy meal containing a collectible toy aiming at the adults.

It created a buzz on social media as people shared pictures of their purchases and videos of the toys they got. McDonald’s also made effective use of the #McDelivery campaign by showing food delivery through interesting and fun posts.

These campaigns, intertwined with memories and contemporary ease, generated serious interaction and made typical goods go viral and worth sharing across social media platforms.

Features McDonald’s

• McDonald’s is most famous for its franchise feeders like Big Mac burger and fries, among other fast food outlets.
• The firm markets its brand using nostalgia with campaigns like the ‘Adult Happy Meal’.
• Mobile applications and delivery options help make it easier for customers to use McDonald’s services.
• The firm often features celebrities in their campaigns for special promotional items that are only available for a brief time.
• McDonald’s has had a reduction of plastic waste through severals efforts of reducing its use of packaging, as well as sustainable sourcing.

16.Duolingo’s

The campaign of McDonald’s “Adult Happy Meal” received great response worldwide. It succeeded in tapping the nostalgic sentiments of its fans as it launched an adult happy meal containing a collectible toy aiming at the adults.

It created a buzz on social media as people shared pictures of their purchases and videos of the toys they got. McDonald’s also made effective use of the #McDelivery campaign by showing food delivery through interesting and fun posts.

These campaigns, intertwined with memories and contemporary ease, generated serious interaction and made typical goods go viral and worth sharing across social media platforms.

Features Duolingo’s

• Duolingo is an application that turns the learning of foreign languages into an enjoyable game.
• The brand is stereotyped with a funny character, the Duolingo Owl;
• Definitely, the most memorable challenge was Duolingo’s #duolingoTreeChallenge that encouraged users to finish lessons every day just to avoid breaking the streak.
• In addition to its features, the app employs a vibrant and visually appealing design for user interaction.
• The followers of Duolingo on social media networks mostly see memes or comic content which makes them very active.

17.Uber Eats’s Iftar Incoming

Driven by the intention to reach Muslims during Ramadan who have missed meals, Uber Eats launched the Iftar Incoming campaign featuring prayers in Arabic.

This campaign promoted Iftar deliveries highlighting For the Ramadan, the campaign emphasized the right foods for fasting Maldivians such as ‘Mihunu Mas’, ‘Kuli Boakibaa’ and more suggestions.

Engaging users on social media brought about timely food comments and local people to observe the meal and convince the audience.

The campaign managed to increase the level of relatability without distractions enabling customers to post their Iftars and this helped promote Ramadan and the brand itself.

Features Uber Eats’s Iftar Incoming

• Uber Eats’ Iftar Incoming campaign allowed its customers to order food for Iftar during the Holy month of Ramadan.
• Such meals were made available in Iftar meal packages created by partner restaurants.
• Uber Eats took to social media to showcase food that was relevant and appropriate for the moment.
• Families fasting during Ramadan were backed with comfort and easy alternatives by the campaign.
• It fostered the community by encouraging posts about meals that were enjoyed together.

18.Patagonia Mission-Led Content

Patagonia Content of mission-led nature pursues activism, with campaigns such as #SaveOurHome seeking a fight against climate change.

Their slogan read “Don’t Buy This Jacket”. They sought to promote responsible consumption by asking consumers to purchase less and re-process more.

Besides, Patagonia promotes the ideas of the grass-roots ecological movement through social networks and combines them with effective storytelling.

Thus, all the campaigns of the company are inextricably linked to the principles of social responsibility, which spurs the audience’s activities and loyalty to the brand.

Features Patagonia Mission-Led Content

• Content creation by Patagonia revolves around the particular theme of activism and environmental sustainability.
• The brand often sells stories to the people, to inform them about climate and conservation issues.
• The company in its campaign, “Don’t Buy This Jacket,” advocated responsible consumption and eco-friendly practices.
• It provides financial assistance to local environmental organizations and communities by sharing a portion of its profits.
• Customers are called to action through campaigns such as #SaveOurHome and #ActNow.

19.Airbnb’s Storytelling

The Airbnb Storytelling campaigns are centered around experiences shared by the guests and those hosted them. The campaign #AirbnbExperiences focused on different activities around the locality, which were, in turn, tied to cultural aspects.

Similarly, it was also used in the campaign #BelongAnywhere, which focused on different experiences when traveling and a sense of community.

Their content focuses on the real stories that their clients have and appreciates, and seeks to touch their hearts and in the process. motivate the travelers to explore wider horizons of adventures in new places through the Airbnb platform.

Features Airbnb’s Storytelling

• Airbnb hosts and guests share their personal views on their experiences during the journeys in its Storytaling campaigns.
• To enhance local flavors, the brand passionates an upgrade through #AirbnbExperiences.
• Diverse travelers seek belonging through Airbnb, featured in the company’s #BelongAnywhere campaign.
• User-generated content is used by building trust and encouraging potential clients to visit in the future.
• The stories created by Airbnb include community, inclusivity and the impact of travel.

20.ASOS

Campaigns at ASOS like #AsSeenOnMe, encourage customers to post their stylish looks making it a customer-generated content campaign.

Womens feet’s and shapes are embraced as well by the brand through campaigns like #AsosCurves showcasing variety and showing support towards body positivity.

In addition, ASOS gears to trends and young audiences frequently working with key figures and entertainers. This is what motivates engagement and surrounds building community making ASOS a source of fashion ideas and style videos that are easy to relate to.

Features ASOS

• ASOS is a popular online shop famous for selling trendy clothes.
• Diversity is a major focus of the brand and is put in practice through the ASOS Curve initiative that has plus size offer.
• Influencers and celebrities are constantly on the lookout to design exclusive ASOS collections.
• The business leverages social networks channels to sell the company’s fashion products to the audience and provide them with styling recommendations.
• Customers can receive quick delivery of their products ordered from ASOS, including the next day delivery service.

How We Choose Best Campaigns On Social Media

Engagement: The number of interactions, shares, likes, and comments that a campaign garners.

Creativity: Content that is original, inventive, and captivating and is different from most run-of-the-mill ads.

Relevance: Those dynamically related campaigns that are well-timed for seasons, holidays, or sociocultural events.

Brand Consistency: Such campaigns deliver the same brand message and do not deviate from brand identity.

Impact: Such campaigns create action, conversation, or changes that matters.

User Participation: Such campaigns has an element of the audience’s involvement like competition or hashtag challenges.

Virality: Campaigns that are well disseminated on and outside social media platforms

Emotional Appeal: These campaigns touch people’s feelings thus making them to be remembered for long.

Visual Appeal: The main elements of such campaigns are design that’s captivating and effective in conveying the message.

Inclusivity: Such campaigns consider inclusion and diversity thus you will appeal to a larger audience.

Conclusion

To conclude, the most effective social media campaigns manage to catch people’s attention by integrating imagination with understanding and what is on the hot plate today.

Through powerful narratives, promotion of togetherness, or entertaining elements, these campaigns allow high interaction, promote positive sentiments towards the brands, and communicate important messages.

Social media, when used effectively by the brands that think outside the box, welcome the audience’s involvement and remain true to their message, never fails to change and move the people.