20 Best Place To Buy Gold Chains Online In 2025

In this article, I will talk about the best places to buy gold chains online. With numerous options available, it can be overwhelming to choose the right store that offers quality, variety, and excellent customer service.

Whether you’re looking for traditional designs, modern styles, or customizable pieces, this guide will help you discover the top online destinations for purchasing gold chains.

Key Points & Best Place To Buy Gold Chains Online List

Brand	Specialty	Types of Gold Chains	Customization	Return Policy	Price Range
Tanishq	Trusted, premium designs	Traditional, contemporary, custom	Yes	Easy returns	Mid to High
CaratLane	Modern, fashionable styles	Daily wear, luxury, designer gold chains	Yes	30-day returns	Mid to High
Bluestone	Variety of gold jewelry	Traditional, designer, lightweight	Yes	Free returns	Mid to High
Malabar Gold & Diamonds	Wide range of designs	Traditional, ethnic, modern, custom	Yes	Free returns	Mid to High
Zales	International brand with global reach	Classic and contemporary gold chains	No	30-day returns	Mid to High
Kalyan Jewellers	Traditional and modern styles	Ethnic, contemporary, bridal, customizable	Yes	14-day returns	Mid to High
Chow Tai Fook	High-quality luxury designs	Premium gold chains, luxury collections	Yes	Flexible returns	High
Senco Gold & Diamonds	Trusted, Indian brand	Traditional, bridal, light gold chains	Yes	Easy returns	Mid to High
Reliance Jewels	Known for elegant designs	Daily wear, bridal, fashion gold chains	Yes	30-day returns	Mid to High
P.C. Chandra Jewellers	Classic gold jewelry, trusted brand	Classic, modern, lightweight chains	Yes	Easy returns	Mid to High
Orra	Luxury, high-end jewelry	Elegant, contemporary, custom designs	Yes	15-day returns	High
Tanvi Jewels	Designer gold jewelry	Luxury, statement pieces, modern chains	Yes	Easy returns	Mid to High
Bhima Jewellers	Known for intricate designs	Traditional, classic gold chains	Yes	14-day returns	Mid to High
Vummidi Bangaru Jewellers	Luxury gold jewelry	Bridal, designer, classic gold chains	Yes	15-day returns	High
Giva	Elegant, everyday gold jewelry	Lightweight, minimalist gold chains	No	15-day returns	Low to Mid
The Gold Factory	Offers competitive pricing	Lightweight, everyday, customizable chains	Yes	Easy returns	Low to Mid
Kolkata Jewels	22k gold, custom jewelry	Classic, ethnic, traditional gold chains	Yes	7-day returns	Mid to High
Zivame	Fashionable designs, known for variety	Trendy, modern gold chains	No	30-day returns	Low to Mid
SIA Art Jewellery	Designer jewelry with artistic designs	Unique, custom gold chains	Yes	Easy returns	Mid to High
Voylla	Trendy, fashion-forward jewelry	Fashionable, lightweight, custom chains	No	30-day returns	Low to Mid

20 Best Place To Buy Gold Chains Online

1.Tanishq

When it comes to buying gold chains, Tanishq is the best place to start since it has plenty of options varying from traditional to modern pieces of jewelry. Because of attention to the details in the edge Tanishq is an adjustable brand.

Easy to use website, quality delivery, and a fast return policy make it a popular name for gold chains whether it be for casual use or as a statement piece.

Pros And Cons Tanishq

Pros	Cons
Reputable Brand: Tanishq is a well-known, trusted name in the jewelry industry.	Limited Online Exclusives: May not have as many exclusive online-only designs compared to other brands.
Ethically Sourced Materials: Tanishq emphasizes responsible sourcing of gold and other materials.	High Premium on Designs: The pricing may include a premium for its brand name and exclusive designs.
Lifetime Exchange Policy: Offers a lifetime exchange policy on its jewelry.	Complicated Customization Process: Customization may take longer and involve more steps than other platforms.

2.CaratLane

When it comes to gold chains, CaratLane is the best in the business. They offer distinctive designs which are both stylish and modern.

Their reputation for providing the best purchases online precedes them; the brand has chains that are beautifully crafted and have a mix of gold and other materials.

The brand has chains made completely of precious and semi-precious metals. With simple exchanges and an excellent return policy, it is ideal for anyone looking for contemporary and ornamental pieces that are also affordable.

Pros And Cons CaratLane

Pros	Cons
Modern Designs: CaratLane offers trendy and contemporary jewelry that appeals to younger customers.	Limited Physical Store Presence: Fewer physical stores compared to some traditional jewelry brands.
Try At Home Service: Offers the option to try jewelry at home before making a purchase.	Return Charges: Some returns may incur shipping or handling charges.
Affordable Options: Provides a range of gold chains at various price points, including budget-friendly options.	Limited High-End Customization: Customization options may not be as extensive for luxury or high-end pieces.

3.Bluestone

Gold chains can easily be purchased from Bluestone as it provides varied gold chain online collection such as traditional, modern and lightweight ones.

Bluestone is well reputed for its detailed work and offers many customization features along with a simple shopping process. It is a good place for stylish and high quality gold jewelry

Because there are no delivery charges, the returns are simple and the customer is given a period of thirty days to decide if he/she wants to keep the product or return it.

Pros And Cons Bluestone

Pros	Cons
Wide Range of Styles: Bluestone offers a diverse selection of traditional, modern, and contemporary gold chains.	High Shipping Costs: Shipping fees may be higher, especially for smaller or budget-friendly purchases.
Customization Options: Offers customizable gold chains to match individual preferences.	Limited Discounts: Discounts and promotional offers may not be as frequent as some competitors.
User-Friendly Website: The online shopping experience is smooth, with detailed product descriptions and images.	Delivery Time: Customized pieces may take longer to be delivered due to the personalization process.

4.Malabar Gold & Diamonds

Malabar Gold and Diamonds is considered as one of the best options for purchasing a gold chain online. Everything from bridal to more contemporary styles and traditional styles are available.

Malabar is well known for its high quality and exceptional handwork. The brand offers fully loaded services like customization, free shipping

And a very convenient return policy. Malabar Gold and Diamonds is indeed the last word in graceful and never out of style gold jewelry.

Pros And Cons Malabar Gold & Diamonds

Pros	Cons
Wide Selection of Designs: Offers a vast range of gold chains, from traditional to contemporary styles.	Premium Pricing: Malabar’s gold chains may come at a higher price due to their brand reputation.
Multiple Payment Options: Provides easy payment methods, including EMI options.	Limited International Shipping: International shipping options may be restricted to select countries.
Authenticity Guarantee: Offers certification of purity and authenticity for their gold jewelry.	Return Policy Limitations: Some items may have stricter return policies, especially for customized pieces.

5.Zales

If you want to make exciting purchases, Zales can be a great option as you will be able to get an extensive variety of classy and modern styles of gold chains while still being able to shop online.

Zales also has a reputed name for quality jewelry and customer services making the overall buying process easy, and hassle-free through easy returns and quick delivery times.

For casual settings or even for the ostentatious occasions, Zales gold elites can be dependable and fashionable gold chain neckpieces.

Pros And Cons Zales

Pros	Cons
High-Quality Craftsmanship: Zales is known for its premium quality and durable gold chains.	Expensive for High-End Pieces: Luxury gold chains can be priced higher compared to other brands.
Wide Range of Styles: Offers a diverse selection of both classic and trendy gold chain designs.	Limited Customization: Customization options for gold chains may be more limited than some other brands.
Flexible Financing Options: Provides financing plans, including installment options for larger purchases.	Limited International Availability: Zales may not offer international shipping to all countries.

6.Kalyan Jewellers

Kalyan Jewellers is a great website to look for gold chain online as it includes all features from the old designs, new designs and wedding designs. Kalyan is famous for its habit of providing outstanding artistry as well as a wide variety of collections.

The ideal website for purchasing a nice gold chain online has simple returns, dependable delivery service, and reputable online shopping.

Pros And Cons Kalyan Jewellers

Pros	Cons
Wide Range of Designs: Kalyan offers a large selection of gold chains, including traditional, modern, and bridal styles.	Higher Prices for Customization: Customizing gold chains may come at a premium price.
Strong Brand Reputation: Known for its trusted name and high-quality craftsmanship in India.	Limited Online Stock: Some designs may be available only in physical stores and not online.
Flexible Return Policy: Offers a 14-day return policy, making it easier to return or exchange purchases.	Delivery Delays: Custom orders or certain designs may have longer delivery times due to the personalization process.

7.Chow Tai Fook

Chow Tai Fook stands out as one of the best places to buy gold chain necklaces as it is one of the most expensive and quality designs that one can ever purchase.

As for the craftsmanship brand, they provide so many choices from elegant to contemporary. Chow Tai Fook has alternatives, customer support, and dependable delivery that make shopping simple and enjoyable. It is a good option when looking for quality gold jewelry.

Pros And Cons Chow Tai Fook

Pros	Cons
Reputation for Quality: Chow Tai Fook is known for its exceptional craftsmanship and premium gold quality.	Higher Price Range: The brand’s gold chains can be on the more expensive side, especially for designer pieces.
Wide International Presence: Offers global shipping and has a strong presence in many countries.	Limited Online Customization: Customization options for gold chains may not be as extensive online as in-store.
Variety of Styles: Offers a diverse range of contemporary, traditional, and luxury gold chain designs.	Complex Return Process: Returning products may involve additional steps and restrictions, especially for international orders.

8.Senco Gold & Diamonds

You can confidently purchase gold chains from Senco Gold & Diamonds as the chain store has an extensive selection of traditional, modern, and bridel which are all available for purchase online.

Senco delivers the best practice and standard in manufacture hence the best retailer for custom pieces. Return policies, consistency in delivery, and ease of the site makes Senco, a gold chain buying site of choice.

Pros And Cons Chow Senco Gold & Diamonds

Pros	Cons
Wide Selection of Designs: Offers a vast range of gold chains, from traditional to contemporary styles.	Higher Pricing on Luxury Pieces: Some of their premium gold chains can be quite expensive compared to other brands.
Trusted Brand: Known for its longstanding reputation and quality in the jewelry industry.	Limited Online Customization: Customization options for gold chains may be limited on the website.
Multiple Payment Options: Offers flexible payment plans, including EMI options for larger purchases.	Delivery Delays: Custom or intricate designs may have longer processing and delivery times.

9.Reliance Jewels

Many people vote for Reliance Jewels because of their vast selection of gold chains for sale online whether it is traditional, contemporary or bridal.

Providing perfect quality for years and well known for masterful craftsmanship over the decades, Reliance Jewels also provides customization options to cater for exclusivity.

With straightforward online purchases, prompt delivery, and a 30-day returns policy; it’s a place to easily shop for beautiful gold jewelry.

Pros And Cons Reliance Jewels

Pros	Cons
Wide Range of Designs: Offers a diverse collection of traditional, modern, and bridal gold chains.	Higher Premium on Branded Pieces: Reliance Jewels may charge a premium for its branded jewelry compared to non-branded options.
Flexible Payment Options: Provides easy EMI and financing options for larger purchases.	Limited International Shipping: International customers may find shipping options to be limited or unavailable.
Certification and Purity Guarantee: All gold chains come with purity certificates, ensuring high quality.	Customer Service Issues: Some customers have reported delays or difficulties with customer service response times.

10.P.C. Chandra Jewellers

The website of P.C. Chandra Jewellers gives many opportunities for purchasing gold chains since they have constant regular, contemporary and complex gold chain designs.

It is well famous for delivering ideal combination of craftsmanship and gold jewellery so they also offer some personalised options and great joy of shopping.

The ultimate option for buying stylish gold chains at reasonable prices – simple and easy returns policy, fast delivery and a reputable established brand.

Pros And Cons P.C. Chandra Jewellers

Pros	Cons
Wide Range of Traditional Designs: Specializes in intricate traditional gold chain designs.	Higher Prices for Premium Designs: Luxury and premium gold chains can be priced higher compared to other brands.
Reputation for Quality: Known for its long-standing trust and high-quality craftsmanship.	Limited Online Customization: Customization options may be limited for online shoppers compared to in-store.
Multiple Physical Store Locations: Offers numerous stores across India for a more personalized shopping experience.	Limited International Shipping: International delivery options may not be as extensive as some competitors.

11.Orra

When it comes to purchasing gold chains in the comfort of your living room, look no further than Orra. Widely praised for artistry, Orra offers stunning made-to-order gold jewelry with a contemporary and classic touch as well.

With an easy-to-navigate online store, guaranteed delivery, and a hassle-free return policy, Orra guarantees your online jewelry shopping to be an effortless yet high class experience.

Pros And Cons Orra

Pros	Cons
Exquisite Designs: Offers a wide range of high-end, luxurious, and unique gold chain designs.	Expensive: Orra’s gold chains are often priced higher due to their premium craftsmanship.
Customization Services: Provides the option to customize designs according to customer preferences.	Limited Online Discounts: Discounts and promotional offers may be fewer compared to other brands.
Trusted Brand: Orra has a strong reputation for quality and authenticity in the jewelry industry.	Restricted International Shipping: Some countries may not be eligible for international shipping from Orra.

12.Tanvi Jewels

When it comes to purchasing a gold chain online, Tanvi Jewels is probably one of the best places you can go not just in the country, but in the world.

Tanvi Jewels is characterized by its extra elegance and creativity, providing personalization solutions to every consumer’s taste. With ease of purchase

Safe and secure delivery, and unmatched customer support, Tanvi Jewels remains the ideal place for classy and sophisticated gold chains.

Pros And Cons Tanvi Jewels

Pros	Cons
Unique and Artistic Designs: Tanvi Jewels offers distinctive, designer gold chains with a focus on artistry.	Limited Physical Store Locations: Fewer physical stores compared to other larger jewelry brands.
Customization Options: Offers personalized jewelry designs and customizations for gold chains.	Higher Pricing for Designer Pieces: Custom and designer gold chains may come at a premium price.
Focus on Quality: Known for using high-quality materials and expert craftsmanship in all their pieces.	Limited Online Presence: The online catalog may not have as extensive a range as their in-store collection.

13.Bhima Jewellers

If you are looking to buy gold chains online, Bhima Jewellers is the most reliable place with a good assortment of traditional and contemporary styles. Since 1925, through exceptional quality and skill

Bhima offers an array of options which can be tailored to users’ requirements. The shop offers a hassle-free return policy, fast shipping services, and beautiful gold chain designs, so it’s an excellent option for beautiful gold chains.

Pros And Cons Bhima Jewellers

Pros	Cons
Wide Range of Traditional Designs: Bhima specializes in intricate traditional gold chain designs, ideal for cultural occasions.	Higher Price Range: Premium designs may come at a higher price compared to other competitors.
Reputation for Trust and Quality: A trusted name with a longstanding history in the jewelry industry.	Limited International Availability: International customers may face challenges with shipping or product availability.
Customization Services: Offers personalized options to cater to unique design preferences.	Limited Online Customization: Customization options might be more limited on the website compared to in-store purchases.

14.Vummidi Bangaru Jewellers

There are plenty of great platforms where one can buy gold chains online, but in my opinion, Vummidi Bangaru Jewellers is the best place to do so.

The company is a jeweller that offers beautiful pieces of jewelry, with many ornate options that enhance the traditional piece. The hassle-free process of online shopping coupled

With the reliable shipping and easy return policy makes Vummidi Bangaru Jewellers the right company for gold chains which are classy and eternal.

Pros And Cons Vummidi Bangaru Jewellers

Pros	Cons
Reputation for Craftsmanship: Known for intricate craftsmanship and quality in traditional jewelry.	Limited Online Presence: Their online catalog may not be as extensive as their in-store collection.
Wide Range of Traditional Designs: Offers a large selection of traditional and bridal gold chain designs.	Premium Pricing: Prices can be higher, especially for custom or designer pieces.
Customization Services: Provides options to customize gold chains according to individual preferences.	Shipping Delays: Custom orders and intricate designs may have longer processing and delivery times.

15.Giva

If you are looking for gold chains online, Giva should be your first choice as there are several exquisite and minimalistic shapes. Giva is an affordable luxury brand that retails great quality gold chains that they believe are perfect for everyday use and are lightweight.

There is a simple interface that allows easy returns and fairly quick shipping; hence, it is a good place to buy stylish yet inexpensive gold ornaments for fashionable and chic looks.

Pros And Cons Giva

Pros	Cons
Affordable Luxury: Giva offers high-quality, stylish gold chains at budget-friendly prices.	Limited High-End Designs: The collection may not include premium or luxury gold chain options.
Trendy and Modern Styles: Known for contemporary, minimalist designs that appeal to younger customers.	Smaller Range of Customization: Customization options may be limited compared to other brands.
User-Friendly Website: Easy-to-navigate platform with a smooth shopping experience.	Limited Physical Store Locations: Fewer physical stores available compared to larger brands.

16.The Gold Factory

The Gold Factory is undoubtedly the best place to buy gold chains online for they have a variety of modern designs to choose from and they also customize the jewelry according to the client’s preference.

The Gold Factory is well reputed for the best prices in the industry without compromising the quality of their work be it classical or modern.

It is the place for those looking for exquisite gold jewelries with reasonable prices since they have an efficient shopping process, quick delivery and smooth returns.

Pros And Cons The Gold Factory

Pros	Cons
Affordable Pricing: The Gold Factory offers competitive prices, making it budget-friendly for a wide range of customers.	Limited High-End Luxury Options: May not have as many premium or luxury gold chain designs compared to other brands.
Wide Variety of Designs: Offers both traditional and modern gold chain styles to suit different tastes.	Limited Customization: Customization options for designs may be more limited compared to other jewelry brands.
Good Customer Support: Provides responsive customer service to assist with inquiries and concerns.	Limited International Shipping: Shipping options may not be available for all international customers.

17.Kolkata Jewels

Kolkata Jewels is a go to place when purchasing gold chains online and remains a leading supplier of 22k gold chains coupled with detailed designs.

Kolkata Jewels is commended for artistry and also customized jewelry services availing quality gold products at fair prices. With convenient returns, dependable shipping and custom attention, it is a great place to find beautiful and classic gold chains.

Pros And Cons Kolkata Jewels

Pros	Cons
Traditional and Elegant Designs: Specializes in offering intricate traditional gold chains, ideal for cultural and festive occasions.	Higher Pricing for Premium Designs: Custom and high-end gold chains can be more expensive compared to other stores.
Reputation for Authenticity: Known for authentic gold jewelry with certification of purity.	Limited Online Catalog: The online selection may not include all the designs available in physical stores.
Customization Options: Provides options to personalize jewelry, making it unique for individual preferences.	Delivery Delays: Custom or detailed designs may experience longer delivery times.

18.Zivame

Zivame is an exceptional point of purchase of gold chains online, featuring fashionable styles. Although they focus on lingerie, Zivame additionally sells thin and lightweight gold chains which are considered to be worn every day.

For such customers who are searching for cost-efficient but elegant gold adornments, Zivame offers a pleasant experience for them including a straightforward interface, simple return policy, and business reliability.

Pros And Cons Zivame

Pros	Cons
Affordable Options: Zivame offers gold chains at more affordable prices, making them accessible to a wide range of customers.	Limited Variety: The selection of gold chains may not be as extensive as other specialized jewelry brands.
Trendy and Minimalist Designs: Known for modern and minimalist gold chain styles that appeal to younger buyers.	No Customization: Customization options for personalized designs may not be available.
Easy Online Shopping Experience: The website provides a user-friendly interface for a smooth shopping experience.	Focus on Fashion Jewelry: Zivame mainly focuses on fashion and costume jewelry, not luxury gold pieces.

19.SIA Art Jewellery

All the gold chains that you order, you’ll more than likely receive in the timeframe SIA Art Jewellery supplies you with. All pieces designed and manufactured by SIA Art Jewellary are a little unique than others in the eyed frames, designs and links.

What many don’t understand about SIA Art Jewellary is the fact that different links suit different individuals.

Pros And Cons SIA Art Jewellery

Pros	Cons
Wide Range of Artistic Designs: SIA Art Jewellery offers unique, artistic, and contemporary gold chain designs.	Higher Price Range: Some of their intricate designs can be more expensive compared to other brands.
Customizable Options: Provides the option to customize gold chains to meet individual preferences.	Limited Physical Stores: Fewer physical locations may make in-person shopping less accessible.
Focus on Quality Craftsmanship: Known for their high-quality materials and attention to detail in design.	Limited Online Discounts: Promotional offers and discounts may not be as frequent as with other brands.

20.Voylla

Voylla is one of the favorite places for buying gold chains online. Their collection has no shortage of designs which are trendy and modern. The jewelry at Voylla is pretty reasonable and very chic, and there is also room for customization and good quality workmanship.

They have a very user-friendly website, offer free shipping, and have a good return policy so it is good for people who are looking for trendy but cheap gold chains.

Pros And Cons Voylla

Pros	Cons
Affordable Pricing: Voylla offers stylish gold chains at budget-friendly prices, making them accessible to a wide audience.	Limited High-End Options: The collection may lack premium or luxury gold chain designs compared to other brands.
Trendy and Fashion-Forward Designs: Offers modern, fashion-focused gold chain styles, appealing to younger buyers.	Quality May Vary: While affordable, the quality of some pieces may not be as high-end as premium jewelry brands.
Frequent Discounts and Offers: Regular sales and promotional offers make it a great choice for budget-conscious shoppers.	Limited Customization: Customization options for gold chains may not be as extensive as with other jewelry brands.

How To Choose Best Place To Buy Gold Chains Online

Reputation: It is advisable to select a credible jewelry designer that has been in the business for a while and has a good reputation with its consumers.

Gemstone Availability: It is wise to ensure that there are intricate gold chains that suit both the traditional and modern looks you may be wearing, and so the collection is great!

Authenticity and Quality: The store should display quality gold chains, preferably those that are certified 22k or 24k gold.

Engravings: You might want to see if the retailer makes design changes like engravings.

Price Differences: All stores that sell gold chains must capitalize on quality, but be sure that competitive pricing is present as well.

Guarantee Policy: Go into a store that you are certain has a guarantee policy for return and exchange; some can be distressing.

Customer Care Service: Consumer care contact should not be passive; look for stores where you can easily interact with customer care representatives.

Cost Quotes for Shipping: Look to see if the store provides reasonable shipping cost and time as well as free delivery.

Gold Identification Mark: Look to see if the gold is certified, how it is certified, and whether there are any guarantees with regards to it.

Means of Payment: Take the opportunity of selecting a site where you can easily pay the gold amor with emus or installments.

Convenience of Navigation: Users should not have a hard time going through the website as it should contain simple captions, photos, and even size charts.

Review and Rate: So first of all you should study in detail customer reviews, try to find out what previous buyers say about product quality and service.

Conclusion

There are several factors to consider when looking for the right place to buy gold chains online. Such factors include the reputation of the seller, the variety of designs available, the quality of the chains and the level of customer service provided.

In e-commerce, reputable brands that allow their customers to personalize their products, offer reasonable prices and have easy return policies guarantee satisfaction to the customers.

Thus, understanding and evaluating these factors, seeking the best store for purchasing exquisite gold chains of the finest quality will be easy.