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Home » Blog » Morgan Stanley Considers Expansion into Crypto Trading Through E-Trade Division
Blockchain News / Crypto News

Morgan Stanley Considers Expansion into Crypto Trading Through E-Trade Division

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Last updated: 03/01/2025 9:51 PM
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9 months ago
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Morgan Stanley Considers Expansion into Crypto Trading Through E-Trade Division
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According to several sources, Morgan Stanley is considering integrating cryptocurrencies into its E-Trade platform and starting by offering crypto trading only through the platform. Despite being late to the party,

Contents
  • Will Morgan Stanley Launch Crypto Trading Through Their E-Trade Division?
  • Institutional Momentum in the Crypto Sphere
  • The Global Banking Industry Appears To Move Towards Crypto At The Back Of Stronger Regulation.

Morgan Stanley’s foray into the world of cryptocurrencies is undoubtedly a welcome move. It would make them one of the largest conventional players in the digital asset world which has a lot of potential.

Will Morgan Stanley Launch Crypto Trading Through Their E-Trade Division?

At this time, the idea of crypto trading is very far from Morgan Stanley’s E-Trade investment as they offer investment in traditional financial instruments such as stocks, etfs, bonds among others. However, the addition of crypto trading services sounds like a clue that Morgan Stanley is also interested in expanding its product range and satisfying market needs.

Will Morgan Stanley Launch Crypto Trading Through Their E-Trade Division?

Such entertaining idea is being looked at, as the United States rather expects to have a compassionate attitude towards crypto under the Donald Trump administration. A positive message has been sent out by the President-elect of USA that ‘through his campaign, he will appoint some good pro-crypto officials and even set up a bitcoin reserve in the US’.

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Morgan Stanley buying E-Trade for USD 13 billion in the year 2020 was to bolster the wealth management business with the leverage of E-Trade’s pool of clients. If they do offer cryptocurrency trading as well, that would allow millions of clients to access the crypto market without barriers.

Institutional Momentum in the Crypto Sphere

The recent activities of Morgan Stanley’s E-trade, for example, are the latest in a series of developments where institutions are beginning to show interest in cryptocurrencies. The previous year saw Morgan Stanley enabling some of their high net worth clients to trade in spot bitcoin etfs which definitely points towards a growing interest among traditional investors in these digital currencies.

The likes of Goldman Sachs, another legacy financial institution have sought to tap the crypto market if there is a definitive policy structure. At the same time, however, Grayscale and Bitwise have proceeded to file for investible etfs that would be based on assets other than Bitcoin and Ethereum.

Were E-Trade to proceed into the direct trading of crypto spinoff section they would be in direct competition with the likes of Coinbase which now has a large chunk of the retail trading market.

The Global Banking Industry Appears To Move Towards Crypto At The Back Of Stronger Regulation.

The U.S. is not the only country looking at crypto with optimism. As E.U regulatory bodies implement their Markets in crypto assets, they will be entering the sector alongside the Americans.

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The Global Banking Industry Appears To Move Towards Crypto At The Back Of Stronger Regulation.

In a similar manner to Morgan Stanley, Spanish banking firm BBVA through its Turkish subsidiary Garanti BBVA Kripto, is looking to launch crypto trading services to the general people after completing a pilot program. In the same way, Deutsche Bank is also putting effort into developing blockchain solutions for custody and tokenization thanks to Swiss startup Taurus.

Such development serves to enhance the overall perspective that the crypto adoption rate among banks is in an upward trend as the regulatory environment becomes more attractive. “We are in discussion with more than 50 institutions that are ready to commence trading in crypto in 2025,” or so stated Abel Peña, Chief Sales Officer Bit2Me, a crypto exchange of BBVA affiliation.

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