According To Foreground Website
Foreground is a product that revolutionizes the way affiliate marketing done. It connects advertisers and publishers on both the traditional Internet and the rapidly growing decentralized web (Web 3.0). If you’re running an ICO or selling goods for cryptocurrency, Foreground provides you an instant affiliate campaign with only 3 lines of code.
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Foreground is the only affiliate marketing and advertising solution that connects advertisers and publishers on both the traditional Internet and the rapidly growing decentralized web.
Foreground solves numerous problems in the affiliate marketing industry by making marketing simpler, cheaper, more transparent, and providing a novel way for advertisers and publishers to build reputations based on an immutable ledger of verifiable conversion data. vision involves building a product that positively impacts the industry.
Advertisers spend nearly seven billion dollars on affiliate marketing every year, but almost 40 percent of that spend never makes it publishers. The cause of this is market controlled by middle men whose incentives aren’t aligned with the interests of publishers’ and advertisers’. Networks and service providers capture too much spend, leaving advertisers struggling to see a return on their affiliate programs and publishers struggling to convert their traffic into earnings.
A typical affiliate network will earn revenue in one of two ways: 1) by charging advertisers a portion of the revenue that can be attributed to affiliate generated traffic by charging a fee that is a percentage of each affiliates commission. These fees can range from 20 to 40 percent of commission paid to each affiliate. Advertisers participate in affiliate networks in order to gain access to a large number of affiliates. Conversely, affiliates participate in affiliate networks in order to gain access to a large pool of potential advertisers.
The Foreground team chose to use blockchain technology because it allows for the creation of promotions and advertisements as natively digital assets that can be safely modified by many parties without the need for a complex permission system. The blockchain’s
immutability ensure that Foreground can build an incontestable history of paid conversions, which serves as a basis for the network’s reputation system. Robust fault tolerance and native tokens for payment were also important considerations.
Advertisers running an affiliate program can generally do by using either affiliate network or an affiliate software platform. Affiliate networks build twosided markets of advertisers and publishers that are valuable because their network effect. Affiliate software platforms, on the other hand, are sold businessto-advertiser and attempt to provide advertisers with the tooling they need to manage their own affiliate programs. A list of major players is below. This list is incomplete and for reference only.
The decentralized app (Dapp) ecosystem is currently experiencing explosive growth and current advertising and affiliate platforms are ill equipped to capitalize on this growing market. Traditional networks do not integrate well with decentralized applications because they were built to service the traditional Internet. Foreground is built from the ground up to service both traditional publishers and publishers of decentralized applications. Additionally, Foreground’s native, onchain advertisements and promotions extremely simple to install.
Initial target market
Advertisers participating on the Foreground network would be required to run full ethereum nodes their web servers, or utilize Foregrounds trustful HTTP interface. These participating advertisers would also have to understand the concept of Ether, believe in its value, and be comfortable in the exchange rate risk inherent in holding Ether. For these reasons, the most likely early advertiser participants in the Foreground network will be those advertisers that already run Ethereum nodes.
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